Latest newsRelevance is key to the success of Caltex's Big Flex campaign. Fuel prices at an all-time high, Caltex cleverly utilised Vicinity's True Location data and 4D targeting technology to advertise their Big Flex competition to specific audiences and locations. 15 Aug 2022 Read more The True Location Cup inspires and educates the industry about the power of fresh ideas, creative thinking and innovation. Starcom's Otrivin pollen count campaign exceeded all expectations! 4 Jul 2022 Read more Vicinity Media's growth from 'the geo-fencing guys' into a big data player happened over a number of years. The transformation was complete when the company launched Vicinity 4D as a data source and targeting solution in 2020. This gold standard data product is derived from direct publisher integrations, near me searches, campaign engagements, store visits, and your website audience, and in layman terms means we know where and how to target your audience most effectively, eliminating risk and ramping up performance. 3 Jun 2022 Read more Leading location technology and data business Vicinity Media are proud to announce that digital OOH marketing strategist Bianca Pianese has joined the team. 26 May 2022 Read more It's official - we're taking awards to a whole new level with the True Location Cup. 17 May 2022 Read more
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