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The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

[MRMW] Adapt or die - spotlight on mobile market research

Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...

By Leigh Andrews 7 Nov 2014 08:00



The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014 08:59

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013 10:57

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012 08:33

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

Global mobile advertising industry grows by 61% in Q2

SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.

7 Jul 2010 13:16

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