The ultimate client for any South African advertising agency has to be South Africa. When The International Marketing Council of South Africa (IMC) starting their search for a new advertising agency, Net#work Naledi BBDO pitched against seven other advertising agencies and found themselves in the final pitch list alongside Red Nail and Ogilvy and Mather (Cape). It was announced this week that Net#work Naledi BBDO had won the R10 million account and the agency now has the challenging job of capturing the brand essence of SA, of communicating to all South Africans the many reasons to believe in this country and to build a positive tourism and trade image of South Africa to the rest of the world.
Managing Director of Net#work Naledi BBDO, Abdulla Miya said: "It does not get better than this. We are really excited to get this opportunity and we intend to pull out all the stops to fulfill the IMC brief to our agency."
