Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.
#Loeries2017: ALL THE WINNERS!

The full list of winners for the 39th Annual Loerie Awards, which concluded on 20 August 2017 at the Durban ICC, have been announced. Congratulations to all!

1 day ago

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction.

By Jessica Tennant 3 days ago

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said.

By Jessica Tennant 18 Aug 2017

#Loeries2017: All the finalists by agency, school and brand!
#Loeries2017: All the finalists by agency, school and brand!

All the finalists for this year's Loeries Awards have been announced. Here are the total entry numbers per agency, school and brand

18 Aug 2017

It's time to start thinking about our digital carbon footprint
It's time to start thinking about our digital carbon footprint

The media is at the forefront of generating awareness over environmental issues. It is easy to name influential films like An Inconvenient Truth or note advances made by The Guardian's environmental reporting. But what is often missing from this discussion is the environmental costs of producing media in the first place.

By Pietari Kaapa 18 Aug 2017

Maksym Chornii © –
#CEMAfrica2017: "Be an experience business or be out of business" - Adobe

CEM Africa attendees were presented with a choice of workshops to attend throughout the two-day summit. As the Summit was completely sold out, these sessions were limited to 30 attendees max and it really was a tough choice deciding which to sit in on. I'm so glad I went with the session by James McDonald, solution consultant at Adobe, on how to be an experience-driven business. Here's why.

By Leigh Andrews 17 Aug 2017

You hired them, now trust them to get the job done. JR Bale © –
#CEMAfrica2017: Your employees are always on - now TRUST THEM

You hired your employees for what they bring to the business and have trained them up on all your brand stands for, but do you trust them enough to run with their own ideas of the best customer experience? Chantel Botha of BrandLove shares why you need to cut the cord and let them do so at the first day of CEM Africa 2017.

By Leigh Andrews 17 Aug 2017

Simply put? Cut the red tape and empower your staff. Scott Griessel © –
#CEMAfrica2017: CX predictions for the future, action to take TODAY

Customer experience or CX is undoubtedly a hot topic for your brand, but if all you do is talk about it in your silos, chances are you'll be left in the dust by your competitors who are taking those insights into what consumers want and making a change. Here's why you need to cut the red tape and take the plunge yourself, from the opening panel of CEM Africa 2017.

By Leigh Andrews 16 Aug 2017

Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 16 Aug 2017

Africa's best documentaries are available to stream
Africa's best documentaries are available to stream

In an African first, AfriDocs Anytime is now available as a free streaming platform on www.afridocs.net with a catalogue that includes nearly 40 films available for viewing at any time.

16 Aug 2017

Vuma grows reputation management business in Africa
Vuma grows reputation management business in Africa

In line with its strategy to grow its presence in Africa, Vuma Reputation Management, headquartered in Johannesburg, South Africa, has signed memorandums of understanding (MOU) with four leading African communications agencies, boosting its footprint across the continent.

15 Aug 2017

AGOA needs to promote industrialisation in Africa
AGOA needs to promote industrialisation in Africa

The trade and investment relationship with the United States through AGOA should support the continent's efforts to industrialise in line with Agenda 2063; and contribute to regional integration and support the development of regional value-chains, Africa ministers of trade have emphasised in a joint statement.

15 Aug 2017

15 African youth finalists in entrepreneurship prize
15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017.

15 Aug 2017