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Cultural appreciation in reputation management
Cultural appreciation in reputation management

Communicating across cultures was the theme that emerged from a recent reputational management workshop presented by communications specialist, Daniel Munslow...

By Daniel Munslow 13 hours ago

Hello Africa! Tell me how you're doin'!
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe
[BizTrends 2016] Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...

By TBWA Africa 18 Jan 2016

African startups named among 100 most inspiring uses of tech
African startups named among 100 most inspiring uses of tech

Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses...

By Tom Jackson 10 Dec 2015

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

Application economy creates opportunity for Africa
Application economy creates opportunity for Africa

We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...

By Gary Lawrence 30 Oct 2014

Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014

Africa is the youngest continent in the world in terms of its people and is expected to have the largest workforce in the world by 2035. Consumer-facing industries will grow significantly between now and 2010. (Image: NASA)
Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014

Anton Harber
Bloomberg's Africa media plan raises questions

It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.

By Anton Harber 7 Feb 2014

Naseem Javed
Rebellion in the Dotcom Kingdom

TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...

By Naseem Javed 6 Feb 2014

Mobile internet key in Africa
Mobile internet key in Africa

The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.

By Danette Breitenbach 29 Nov 2013

Imposing one story on Africa is doing it a disservice
Imposing one story on Africa is doing it a disservice

The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.

By Anton Harber 15 Nov 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Dr KF Lai
A mobile Africa: innovation is key

2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.

By Dr KF Lai 21 Feb 2013

Marcela Ospina
Mobile and digital trends in 5 African countries: a cultural interpretation

This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.

By Marcela Ospina 7 Feb 2013

Issa Sikiti da Silva
Africa's five major trends for potential growth

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.

By Issa Sikiti da Silva 7 Oct 2011

Scangroup and Ogilvy announce a joint venture in Ghana

Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.

By Carole Kimutai 30 Sep 2011

Issa Sikiti da Silva
Politicians' words can damage nation brand

"Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit on Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg.

By Issa Sikiti da Silva 29 Sep 2011

Walter Wafula
AMI, Google starts project to keep African media alive

Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.

By Walter Wafula 21 Sep 2011

Gregory Gondwe
[Highway Africa 2011] Making the media work with the civil society

A meeting of senior media gurus from five African countries, took place on Saturday 17 September 2011 at the Highway Africa Conference in Cape Town, South Africa, agreed to disagree on whether the media needs to be bed fellows with civil society to achieve either parts' objectives or not.

By Gregory Gondwe 19 Sep 2011

Social media conference targets African businesses
Social media conference targets African businesses

Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services.

By Walter Wafula 9 Sep 2011

Swedish firm exits Africa pay TV market
Swedish firm exits Africa pay TV market

Next Generation Broadcasting (NGB), a Swedish digital terrestrial pay TV operator has sold its ownership in its lcoal subsidiary to Digital Broadcasting Uganda, to pursue other markets.

By Walter Wafula 10 Aug 2011

Are you the world's most networked person?
Are you the world's most networked person?

Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.

By Issa Sikiti da Silva 5 Aug 2011

Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy global CEO talks up role of emerging markets, mobile

Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.

By Herman Manson 5 Jul 2011

Issa Sikiti da Silva
Social media, popular revolt: cure against African dictators?

The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.

By Issa Sikiti da Silva 5 Jul 2011

African people disillusioned with leadership - Moeletsi Mbeki
African people disillusioned with leadership - Moeletsi Mbeki

"African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, on Friday, 24 June 2011.

By Issa Sikiti da Silva 24 Jun 2011

SA, Africa's most valuable nation brand
SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011

Herman Manson
[Netprophet 2011] African ecommerce market has a long way to go

A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.

By Herman Manson 12 May 2011

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