While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...
TBWA Africa 18 Jan 2016
Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses...
Tom Jackson 10 Dec 2015
We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...
Gary Lawrence 30 Oct 2014
When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...
David Blyth 8 Aug 2014
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
Marcela Ospina 7 Feb 2013
Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
Issa Sikiti da Silva 7 Oct 2011
Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.
Carole Kimutai 30 Sep 2011
"Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit on Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg.
Issa Sikiti da Silva 29 Sep 2011
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
Walter Wafula 21 Sep 2011
A meeting of senior media gurus from five African countries, took place on Saturday 17 September 2011 at the Highway Africa Conference in Cape Town, South Africa, agreed to disagree on whether the media needs to be bed fellows with civil society to achieve either parts' objectives or not.
Gregory Gondwe 19 Sep 2011
Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services.
Walter Wafula 9 Sep 2011
Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.
Issa Sikiti da Silva 5 Aug 2011
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
Herman Manson 5 Jul 2011
The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.
Issa Sikiti da Silva 5 Jul 2011
"African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, on Friday, 24 June 2011.
Issa Sikiti da Silva 24 Jun 2011
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Issa Sikiti da Silva 25 May 2011
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
Herman Manson 12 May 2011