Creative agency Saatchi & Saatchi Cape Town this week announced it has been appointed agency of record for two consumer brands in the grain and staple foods operating division of Pioneer Foods, Sasko Grains.
Saatchi & Saatchi Cape Town has secured the Sasko Flour and Imbo Beans accounts in a four-way pitch. The agency and its specialist retail and shopper marketing division Saatchi & Saatchi X will provide ATL and shopper marketing services to drive product sales, create brand awareness and customer loyalty to ensure sustainable growth and increased market share for Sasko Grains.
