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OnPoint PR is a 21st Century PR Company. We have extensive experience in Public Relations, Media Relations, High Level Marketing, Celebrity Relations, Event Marketing, Media Production, Journalism and Social Media Practice.
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Sorbet partners with Bidvest Bank to boost female entrepreneurship in South Africa
Empowering female entrepreneurs is driving economic growth in countries around the world, including South Africa. According to research conducted by the McKinsey Global Institute, female business owners are contributing R175bn a year to GDP and, between 2018 and 2021, created one million new jobs worldwide. Significant barriers to entry nevertheless remain, especially for women from historically disadvantaged communities. The cause is two-fold: firstly, their ability to access start-up capital is often very limited and, secondly, many lack the business and financial skills needed to set up and run a successful business. 15 Jul 2024 Read more

Absa launches inaugural Absa Stokvel Awards
In celebration of South Africa’s group savings tradition, Absa is proud to announce the launch of its inaugural Absa Stokvel Awards, a vibrant occasion designed to honour the prestige of money-saving circles, known locally as stokvels, that form part of the mainstay of South African communities. These are the first-ever stokvel awards in South Africa, and this is the first time that the successes of these unconventional money-saving circles are recognised by one of the largest financial institutions in the country. 15 Jul 2024 Read more

Absa announces exclusive collaboration for iconic rock group Goo Goo Dolls SA Tour
Absa, one of South Africa’s leading banks, is thrilled to announce its collaboration with promoters of the highly anticipated Goo Goo Dolls' South Africa tour, taking place for three days only in December 2024. 24 Jun 2024 Read more

Doja Cat, Post Malone, and Rauw Alejandro to headline 2024 Global Citizen Fest in NYC's Central Park
Global Citizen, the world’s leading international advocacy organisation on a mission to end extreme poverty, today announced the lineup of the 2024 Global Citizen Festival, set to take place on Central Park’s Great Lawn on 28 September. Post Malone, Doja Cat, Jelly Roll and Rauw Alejandro will headline this year’s festival, with additional performers to be announced in the coming weeks. Global Citizen Ambassador Hugh Jackman will host the event, which will also feature appearances by Dr. Jane Goodall, DBE, Founder, the Jane Goodall Institute and UN Messenger of Peace, and Global Citizen Festival curator, Chris Martin of Coldplay. 19 Jun 2024 Read more

Sorbet and Motherkind unveil the ultimate KiddieKind nutritional shake
Bid farewell to the morning vitamin rush and tasteless struggles! Motherkind and Sorbet have joined forces to introduce the ultimate solution: The KiddieKind Shake! 4 Jun 2024 Read more

Former Miss Soweto Tsakane Sono, unveils home renovation project at Ellen Glen Home in partnership with CTM
Miss Soweto 2022 and occupational therapist, Tsakane Sono, in collaboration with CTM and White Star, showcased a remarkable initiative by revealing a home renovation project at the Ellen Glen Home for Children with Special Needs in Doornkop, Soweto. Sono, renowned for her dedication, emerged as a beacon of hope and change within her community, illustrating her commitment to enhancing the lives of vulnerable children with disabilities who have faced abandonment and neglect. 30 May 2024 Read more

Absa partners with the Karkloof Country Club in a new 3-year agreement to support the community
“Prior to formalising our partnership agreement, Absa has proudly leveraged the outstanding amenities and trails of Karkloof Country Club since 2022, serving as the Team Absa Training Camp for the annual Absa Cape Epic mountain-bike race”, says Daniel Munslow, managing executive of group communications at Absa. “This partnership has been growing from strength to strength and the new three-year agreement affords us the opportunity to further uplift the communities in which we operate. Our cycling events, such as the Team Absa Training Camp, are more than sporting calendar days. It’s an opportunity to support the local community, business owners and farmers in the region”. 7 May 2024 Read more

A feast for vegans At Panarottis
Italian-inspired pizza and pasta restaurant chain, Panarottis, has been ranked among the top three vegan-friendly franchises in South Africa for the second year running. The annual ProVeg South Africa Plant-Based Fast-Food Franchise Ranking, first published in 2022, assesses the plant-based offerings at the country’s top quick-service restaurants – and Panarottis has been in the winners’ circle since rankings began. 26 Apr 2024 Read more

Sorbet in collaboration with Depilève unveil exciting revolutionary service offering of the V-Facial treatment!
Trailblazing beauty brand Sorbet has joined forces with the world-renowned waxing brand Depilève to introduce a skincare marvel: The V-Facial treatment! The grand unveiling recently took center stage at the chic Sorbet Salon and Hairbar in Clearwater Mall, Johannesburg. 25 Apr 2024 Read more

Fluence Africa Influencer Festival electrifies Johannesburg with unprecedented buzz
The electrifying Fluence Africa Influencer Festival, held at the Hill on Empire venue surpassed all expectations, cementing its reputation as Africa's ultimate gathering for influencers and brands. This highly anticipated event unfolded a treasure of insights from South Africa's foremost media and brand personalities. 25 Apr 2024 Read more

Bombay Sapphire's ‘Saw This Made This’ local campaign
Bombay Sapphire introduces its revolutionary "Saw This, Made This" campaign, a collaboration between five artists and five expert mixologists. This innovative series, launched on April 6th, invites viewers on a journey through the vibrant essence of summer, showcasing the diverse landscapes and elements of South Africa. Each episode offers a unique blend of art and mixology, inspiring creativity through an everyday lens. The series focuses on stimulating all five senses - sound, sight, touch, taste, and smell, offering a multisensory experience. As artists draw inspiration from the breathtaking scenery, mixologists craft cocktails that reflect the spirit of the season. Let's dive into the first episode, where we explore the picturesque landscapes of South Africa and savour a refreshing cocktail inspired by the summer sun. 24 Apr 2024 Read more

Entries now open for the pan-African Absa L'Atelier 2024 Art Competition
It’s a day artists throughout Africa have been waiting for. Entries for the Absa L'Atelier 2024 art competition are now open. The annual pan-African competition, hosted by Absa in partnership with the South African National Association for the Visual Arts (SANAVA), is one of the longest-running art awards programmes on the continent and is now in its 38th year. 22 Apr 2024 Read more

Bombay Sapphire collaborates with local artists, celebrates SA summer with #SawThisMadeThis campaign
Prepare to embark on a journey through South African creativity like never before as Bombay Sapphire unveils the latest edition of its groundbreaking "Saw This, Made This" campaign. Teaming up with five creators and five expert mixologists, this initiative celebrates the vibrant essence of summer with a fusion of art and mixology. Launched on 1 April, this five-part video series will captivate audiences across various social media platforms and through Media 24, promising a symphony of sensory delights inspired by the South African summer. From culinary innovations to captivating artworks, coastal foraging adventures, fashion statements, and musical marvels, this campaign breaks conventional boundaries, urging individuals to rediscover the beauty and creativity in their everyday surroundings. Get ready to experience the magic of South African summer like never before with Bombay Sapphire's visionary collaboration. 12 Apr 2024 Read more

Global Citizen announces winners of Global Citizen Prize and Cisco Youth Leadership Award
Global Citizen, the world's leading advocacy organization, today announced the winners of its annual Global Citizen Prize and Cisco Youth Leadership Award. 12 Apr 2024 Read more

Industry trends, payment innovation and collaboration on display at Absa Commercial Payments Summit
Despite a constrained consumer environment, Absa has seen annual growth of 25% in “card not present” (e-commerce) turnover during the first quarter of 2024. 12 Apr 2024 Read more

Big brands join Africa’s pioneering Influencer Festival
The prestigious Fluence Africa Influencer Festival is thrilled to announce its collaboration some of the countries’ most influential brands. Poised for impact, SABC and Arena Media join the mission to grow the creator sector. This partnerships brings together renowned radio stations such as Metro FM, 5FM, and Radio 2000 to amplify the festival's infectious energy across the airwaves. The involvement of Arena Media also welcomes esteemed media publications like Timelive, Sowetan, S Mag, and Tshisa Live, further broadening the festival's outreach and influence. 12 Apr 2024 Read more

Absa group elevates premier golf and lifestyle event as co-title sponsor of the SuperSport Shootout
Absa Group is proud to announce its partnership with SuperSport as the new co-title sponsor of South Africa’s premier golf and lifestyle event, the Absa SuperSport Shootout. This sought-after tournament, renowned for its blend of competitive golf and philanthropy, will take place from 31 May to 2 June 2024 at the breath-taking Zimbali Estate in Durban. 3 Apr 2024 Read more

South Africa’s premier influencer think-tank and festival returns
With the creator economy set to top R689m by 2027 (IT Web, 13 March 2023), the second annual Fluence Africa Influencer Festival is timed to become the continent's premier gathering for influencers and brands. Scheduled to take place on 20 April 2024 at Arena Events on Empire Road, this festival provides a platform for influencers to empower themselves with the latest industry insights and foster connections with consumer brands. 27 Mar 2024 Read more

Final Sorbet-Preneur winner Sibongile 'Tiny' Dlamini receives her own store
Thrilling triumph: Sorbet and Bidvest Bank honour Sibongile Dlamini as final Sorbet-Preneur 2023 store recipient. 7 Mar 2024 Read more

Absa enables automotive industry engagement at Cars Consumer Awards
Absa and joined forces for the 7th annual #CarsAwardsAbsa, a renowned event celebrating excellence in the new-vehicle market. This collaboration marks Absa's strategic commitment to the automotive industry, aiming to enhance the car-buying experience by fostering inclusive engagement among buyers, dealers, and manufacturers. 4 Mar 2024 Read more

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