How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
Ivo Vegter: @sxswsa 14 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
The Independent Agency Search and Selection Company (IAS) is expanding its services to include Mozambique, Angola, Nigeria, Ghana and Botswana. This follows a demand by agencies and clients to branch into Africa and provide its client/agency relationship management services.
12 Feb 2010
The 2010 Africa Investment Forum will take place in Accra, Ghana from 8 - 10 February 2010, hosting participants from about 30 countries. The event aims to provide a platform for countries to profile investment opportunities in various sectors to an international audience.
25 Jan 2010
The Electoral Commission (EC), declared on 3 January 2009 Professor John Evans Atta Mills of the National Democratic Congress (NDC) the President-elect of the Republic of Ghana.
6 Jan 2009
Tourism receipts to the country have scaled steadily from US$981 million in 2006 to US$1.2 billion last year indicating a 20 percent rise.
14 Oct 2008