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Eight startup marketing strategies that always work

The primary aim of marketing is to understand the needs of the customers and deliver them in the most profitable and cost-effective way. Most clients are quality oriented rather than cost oriented; it is surprising that you will find many Ghana consumers hanging out in upscale clubs such as the Citizen Kofi in spite of the high prices just because the place is premium. Therefore, your marketing strategies should focus on meeting the demands of your customers and ensure they get the highest level of utility.

By Lisa Griffin 3 days ago

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African alliance to strengthen economic corridors

The Economic Commission for Africa, through the African Trade Policy Centre (ATPC) is holding a meeting in collaboration with the Walvis Bay Corridor Group and other Corridor management Institutions (CMIs) to establish the African Corridor Management Alliance. The Alliance is expected to coordinate the sharing of best practices and other strategies in support of the development and management of economic corridors on the Continent.

3 days ago

Consumer insights agency raises seed capital
Consumer insights agency raises seed capital

NAIROBI, Kenya - African data collection startup Bamba has announced that it has closed its first seed investment round after raising US$1.1 million (Kes. 110 million) in investment funds, making it one of the largest and most successful seed rounds completed by an East African startup.

16 Feb 2017

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UN urges Cameroon to restore internet services

A United Nations expert has called on the Government of Cameroon to restore internet services to predominantly English-speaking parts of the country which have been cut off in “an appalling violation of their right to freedom of expression”.

14 Feb 2017