(c) rawpixel -
Eight startup marketing strategies that always work

The primary aim of marketing is to understand the needs of the customers and deliver them in the most profitable and cost-effective way. Most clients are quality oriented rather than cost oriented; it is surprising that you will find many Ghana consumers hanging out in upscale clubs such as the Citizen Kofi in spite of the high prices just because the place is premium. Therefore, your marketing strategies should focus on meeting the demands of your customers and ensure they get the highest level of utility.

By Lisa Griffin 3 days ago

Image by 123RF
African alliance to strengthen economic corridors

The Economic Commission for Africa, through the African Trade Policy Centre (ATPC) is holding a meeting in collaboration with the Walvis Bay Corridor Group and other Corridor management Institutions (CMIs) to establish the African Corridor Management Alliance. The Alliance is expected to coordinate the sharing of best practices and other strategies in support of the development and management of economic corridors on the Continent.

3 days ago