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I have spent more than a decade working in the technology sectors of finance, media and performance marketing. I have led development projects across the African continent and around the globe integrating with systems from blue chips such as Sanlam, Diageo, and Bloomberg amongst others.

In 2014, I co-founded Full Stack with a team of partners to deliver on our belief that all companies are going to be software companies in one shape or form by the end of this century. I lead our firm in unlocking business value for our partners and customers, through the delivery of quality software on time at a fixed price.

Before that, while at MACHINE I developed large scale Big Data CRM systems, e-commerce platforms as well as guiding, growing and coaching MACHINE's team of technologists which tripled in capacity during my tenure. All digital production at MACHINE was under my supervision, and I worked on brands within their stable such as Nandos, Red Bull, Adidas, Miller, Citroën, Garnier, L'Oreal, Pick n Pay, Sanlam, Nedgroup Investments, PSG, Prima Toys, Direct Axis, Peermont and Appletiser.

Prior to MACHINE, I worked on several large scale financial services web based application stacks in the hedge fund and foreign exchange space, with a particular focus on accounting and settlement systems.