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Anele Mnyengo
I am a Marketing Diploma graduate from Nelson Mandela University with a passion and 5 years of digital marketing and social media experience. My career began at Blaze Innovate, where I developed skills in research, audience targeting, and client engagement. Currently, as a Social Media Manager at The Sharks, I create impactful campaigns and foster authentic audience connections.
Show profile Hide profileI’m a passionate digital marketer and experienced Social Media Manager with a strong track record in building engaging, culturally relevant content for dynamic brands. Currently leading social media at The Sharks (Pty) Ltd, I manage high-impact campaigns, live match coverage, and day-to-day digital strategy that drives meaningful fan engagement.
My career journey spans marketing, media coordination, and content strategy across the sports, entertainment, and innovation sectors. With a foundation in marketing from Nelson Mandela University, I’ve combined formal training with hands on experience at organisations like the National Film and Video Foundation and Capitec Bank.
At The Sharks, I’ve been integral to the team behind the brand’s 2022 rebrand, delivering data-driven content rollouts, training interns, and helping elevate our voice across platforms. I’m especially proud of creating social strategies that reflect both brand identity and the voice of the fans.
Professional Highlights:
Lead social media campaigns and real-time match coverage for a major rugby franchise.
Trained and mentored junior interns in content planning, community management, and performance analytics.
Co-founded a youth-focused non-profit organisation, Ikamva Lelethu (2018).
Delivered media coordination for national and international virtual events at the National Film and Video Foundation.
Certifications:
Copywriting for Digital Marketing – University of Cape Town (2023)
Google Digital Skills: Fundamentals of Digital Marketing
Digify Africa Digital Marketing Certificate
Facebook Blueprint Certification
Skills & Strengths:
Social Media Strategy & Content Creation
Campaign Planning & Rollout
Community Management & Live Engagement
Digital Reporting & Analytics
Stakeholder Communication
Bilingual Communication (Fluent in Xhosa, English, Zulu, and Sesotho)
I’m always looking to grow, connect, and collaborate—whether it’s through mentorship, campaigns with purpose, or sharing my story to inspire the next generation of creatives.
I’m a passionate digital marketer and experienced Social Media Manager with a strong track record in building engaging, culturally relevant content for dynamic brands. Currently leading social media at The Sharks (Pty) Ltd, I manage high-impact campaigns, live match coverage, and day-to-day digital strategy that drives meaningful fan engagement.
My career journey spans marketing, media coordination, and content strategy across the sports, entertainment, and innovation sectors. With a foundation in marketing from Nelson Mandela University, I’ve combined formal training with hands on experience at organisations like the National Film and Video Foundation and Capitec Bank.
At The Sharks, I’ve been integral to the team behind the brand’s 2022 rebrand, delivering data-driven content rollouts, training interns, and helping elevate our voice across platforms. I’m especially proud of creating social strategies that reflect both brand identity and the voice of the fans.
Professional Highlights:
Lead social media campaigns and real-time match coverage for a major rugby franchise.
Trained and mentored junior interns in content planning, community management, and performance analytics.
Co-founded a youth-focused non-profit organisation, Ikamva Lelethu (2018).
Delivered media coordination for national and international virtual events at the National Film and Video Foundation.
Certifications:
Copywriting for Digital Marketing – University of Cape Town (2023)
Google Digital Skills: Fundamentals of Digital Marketing
Digify Africa Digital Marketing Certificate
Facebook Blueprint Certification
Skills & Strengths:
Social Media Strategy & Content Creation
Campaign Planning & Rollout
Community Management & Live Engagement
Digital Reporting & Analytics
Stakeholder Communication
Bilingual Communication (Fluent in Xhosa, English, Zulu, and Sesotho)
I’m always looking to grow, connect, and collaborate—whether it’s through mentorship, campaigns with purpose, or sharing my story to inspire the next generation of creatives.
