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×I'm a Digital Editor, most recently at Dentsu Creative (previously John Brown), and I thrive on growing communities, creating enticing campaigns and using analytics to enhance communication and brand awareness. I managed ten brands, including Jet Club, MyKitchen and the brands in the TFG stable.
I'm a Digital Editor, most recently at Dentsu Creative (previously John Brown), and I thrive on growing communities, creating enticing campaigns and using analytics to enhance communication and brand awareness. I managed ten brands, including Jet Club, MyKitchen and the brands in the TFG stable.
As Digital Editor, I managed a team of creatives and regularly brainstormed innovative content and campaign ideas to enrich our social media and website presence. I've planned content calendars, conceptualised, written, oversaw and executed content plans that included the latest trending social media and video formats. I am well-versed in WordPress and SEO. I also reported on performance monthly or when campaigns end using Google Analytics and Meta Business Manager Insights.
Added to this, I have extensive experience in above-the-line campaigns from concept to execution, which includes radio, TV and video, as well as managing paid media and freelance budgets.
