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Belinda McEwan
I'm an ideas-led freelance graphic designer and graduate of the Tswane University
of Technology, with 15 years of experience. I work with design and advertising agencies, iconic brands, corporate leaders and start-up enterprises - producing a high standard of graphic design that is driven by bold creative thinking. I always follow a strategic approach; identify your brand's strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
Show profile Hide profileExperience
1998-2000 Graphic designer at Designer Genes. A small but progressive agency based in Woodmead Johannesburg specialising in below the line communication design for clients like Absa, Johnson & Johnson, Gerling Global, Meeg Bank, Tupperware, Pan SALB, Aspen Pharmacar, Saddles Restaurants, Fish Aways.
2001-2003 Graphic designer for The Difference Engine now LesobaDifference, an award winning direct marketing agency in Johannesburg. I conceptualised and designed various award winning direct marketing projects for clients like BMW, KPMG, SAPPI, Kaizer Chiefs, JD Group, Lancóme, Endangered Wildlife Trust. Award: Automotive Market, Gold Loerie, BMW repurchase pack.
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?2004-2006 Senior Graphic designer at Enterprise IG (now Brand Union) an international branding agency. Here I worked on various industry leading brands. Branding, re-branding and various other corporate Identity projects for clients including, JD Group, Absa Private Bank, DBSA, The Mzansi account, Hospice, Afrox and various international branding projects. Enterpise IG was a multi disciplinary agency including; Graphic-Interior-, Industrial Design and Architecture. I had the great opportunity to work across disciplines and with various talented individuals and gain great experience.
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?2006-2008 Creative Director at Strategic Communications. A small but dynamic agency specialising in packaging design. Leading a small team of creatives in strategic, conceptual and creative design for various interesting packaging projects. Example; Nescafé, Milo, Distell, Clover, GlaxoSmithKline, Nando's, Kraft, Tiger Brands, National Brands.
2008 - 2014 Founder & Freelance Graphic designer at Be Design Studio. Combining my extensive experience in various fields to deliver strategic, creative design for various communication agencies and individuals.
Some of my freelance project includes; Rebranding BGL (Nigerian Investment Bank), Rebranding Cresta Hospitality (Interbrand Sampson). Rebranding CBA (Credit Bureau Association South Africa), Rebranding SizweNtsalubaGobodo (O'Brain Advertising). Rebranding DoRego's Restaurants, Weber Wentzel Mining Indaba 2010 Brochure design and layout (HKLM). Visual language and Brand Manual project for SASOL. Packaging design for Foodcorp, Dairybelle, HtH, Weber, Zehra Peptan Collagen. Brochure layout and design for Rand Refinery (Yellowwood Brand Architects), Clover (Joe Public). Proudly part of the Joe Public team who won the Jet pitch 2012. Poster design for FIFA 2010 Soccer World Cup - Johannesburg Host City. Various Annual Reports for SANRAL. (Nitrogen.) Packaging design project for Nando's marinades, Tiger Brands (Jungle Range Packaging creative alignment) Sasko Quick Treats Packaging Design (Stratcom). Visualisation of Event Concept Castle Light for SAB Miller. Photographic style for Tsogo Sun (Cross Colours). Concept and layout for MTN apps promotion. Brochure design & layout Glenrand MIB (Wundermann).
Experience
1998-2000 Graphic designer at Designer Genes. A small but progressive agency based in Woodmead Johannesburg specialising in below the line communication design for clients like Absa, Johnson & Johnson, Gerling Global, Meeg Bank, Tupperware, Pan SALB, Aspen Pharmacar, Saddles Restaurants, Fish Aways.
2001-2003 Graphic designer for The Difference Engine now LesobaDifference, an award winning direct marketing agency in Johannesburg. I conceptualised and designed various award winning direct marketing projects for clients like BMW, KPMG, SAPPI, Kaizer Chiefs, JD Group, Lancóme, Endangered Wildlife Trust. Award: Automotive Market, Gold Loerie, BMW repurchase pack.
?
?2004-2006 Senior Graphic designer at Enterprise IG (now Brand Union) an international branding agency. Here I worked on various industry leading brands. Branding, re-branding and various other corporate Identity projects for clients including, JD Group, Absa Private Bank, DBSA, The Mzansi account, Hospice, Afrox and various international branding projects. Enterpise IG was a multi disciplinary agency including; Graphic-Interior-, Industrial Design and Architecture. I had the great opportunity to work across disciplines and with various talented individuals and gain great experience.
?
?2006-2008 Creative Director at Strategic Communications. A small but dynamic agency specialising in packaging design. Leading a small team of creatives in strategic, conceptual and creative design for various interesting packaging projects. Example; Nescafé, Milo, Distell, Clover, GlaxoSmithKline, Nando's, Kraft, Tiger Brands, National Brands.
2008 - 2014 Founder & Freelance Graphic designer at Be Design Studio. Combining my extensive experience in various fields to deliver strategic, creative design for various communication agencies and individuals.
Some of my freelance project includes; Rebranding BGL (Nigerian Investment Bank), Rebranding Cresta Hospitality (Interbrand Sampson). Rebranding CBA (Credit Bureau Association South Africa), Rebranding SizweNtsalubaGobodo (O'Brain Advertising). Rebranding DoRego's Restaurants, Weber Wentzel Mining Indaba 2010 Brochure design and layout (HKLM). Visual language and Brand Manual project for SASOL. Packaging design for Foodcorp, Dairybelle, HtH, Weber, Zehra Peptan Collagen. Brochure layout and design for Rand Refinery (Yellowwood Brand Architects), Clover (Joe Public). Proudly part of the Joe Public team who won the Jet pitch 2012. Poster design for FIFA 2010 Soccer World Cup - Johannesburg Host City. Various Annual Reports for SANRAL. (Nitrogen.) Packaging design project for Nando's marinades, Tiger Brands (Jungle Range Packaging creative alignment) Sasko Quick Treats Packaging Design (Stratcom). Visualisation of Event Concept Castle Light for SAB Miller. Photographic style for Tsogo Sun (Cross Colours). Concept and layout for MTN apps promotion. Brochure design & layout Glenrand MIB (Wundermann).
