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Highly motivated, organised account manager with strong visual and strategic thinking skills, with experience in managing large-scale campaigns. Skilled in analysing business needs and the development of effective solutions that result in increased brand awareness and probability. Work well in team and individual settings, as well as able to build strong, loyal relationships with clients.
Manage portfolio of two key accounts: BlackBerry, Bayer Health Care
Manage retail, digital, through-the-line campaigns and events
Plan and execute brand strategy, campaign roll out and analyze data to monitor the effectiveness of the campaign
Introduced market research as part of a service for clients - resulting in increased sales as well as growth in consumer engagement via social media
Manage client status reports, billings and budgets (from R40 000 to R4million)
Organize brand events, activations and new product launches (BlackBerry Leap)
Execute campaigns and marketing material to large retailers (Edcon, TFG, GAME)
Negotiate details of marketing campaigns with clients and external media partners
Prepare presentations and assist with new client development
Pro-active in targeting prospects for existing clients that align with goals and budget
Work closely with creative teams, copywriters, production and 3rd party suppliers
