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Show profile Hide profile• 10 years' experience in publishing, 6 years specialising in content marketing and digital content management and CMS, and 4 years developing content strategy
• Focus on content that drives engagement, is SEO, optimal web readability and scores high in emotional marketing value and social shareability
• Mentors and motivates editorial teams to ensure the highest quality standards, even in the most stressful of times
• Track record for successfully spearheading both established print publications (JD Group Club, circa 1 mil readers) and built and launched new online platforms (ex, John Craig Magazine, grown from 0 to 22 000 monthly views in just five months).
I've spearheaded editorial at content marketing agency/publisher, Quantum Publishers, for nearly half a decade now. As managing editor, I have overseen countless successful content marketing strategies, execution, measurement and ROI in both print and online over the years.
My traditional journalistic and print background gave me those solid foundations of exquisite writing and editing skills, as well as staff management and ability to meet strict deadlines.
I know basic HTML, having worked with dinosaurs like Dreamweaver and Genesis2, and today, I'm versed in full-services web content management, having experience with Wordpress and Drupal, but also possessing a knack for picking up any new CMS with ease.
Add content marketing, strategy and editorial planning to that mix, and then consider that I'm very versed in brand building, strategy and audience building in social media, especially Facebook, Twitter, YouTube, Pinterest and Instagram (I'm currently experimenting with Snapchat).
As a content manager in a content marketing role, I have to keep up with the latest trends in maximising engagement, interaction and return on all content. What's new at the moment? Hmm ... web push notes, influencer marketing and robust social sharing schedules, to name a few.
Where's the proof? I've successfully stewarded content marketing initiatives from print, such as the JD Group's stable of loyalty club magazines (1 million readers) for brands like Bradlows, Morkels, Russells, Barnetts, Price 'n Pride etc., to digital platforms created from scratch, like the John Craig magazine (for Pepkor) which I built up from 0 to 20k views pm in just four months.
• 10 years' experience in publishing, 6 years specialising in content marketing and digital content management and CMS, and 4 years developing content strategy
• Focus on content that drives engagement, is SEO, optimal web readability and scores high in emotional marketing value and social shareability
• Mentors and motivates editorial teams to ensure the highest quality standards, even in the most stressful of times
• Track record for successfully spearheading both established print publications (JD Group Club, circa 1 mil readers) and built and launched new online platforms (ex, John Craig Magazine, grown from 0 to 22 000 monthly views in just five months).
I've spearheaded editorial at content marketing agency/publisher, Quantum Publishers, for nearly half a decade now. As managing editor, I have overseen countless successful content marketing strategies, execution, measurement and ROI in both print and online over the years.
My traditional journalistic and print background gave me those solid foundations of exquisite writing and editing skills, as well as staff management and ability to meet strict deadlines.
I know basic HTML, having worked with dinosaurs like Dreamweaver and Genesis2, and today, I'm versed in full-services web content management, having experience with Wordpress and Drupal, but also possessing a knack for picking up any new CMS with ease.
Add content marketing, strategy and editorial planning to that mix, and then consider that I'm very versed in brand building, strategy and audience building in social media, especially Facebook, Twitter, YouTube, Pinterest and Instagram (I'm currently experimenting with Snapchat).
As a content manager in a content marketing role, I have to keep up with the latest trends in maximising engagement, interaction and return on all content. What's new at the moment? Hmm ... web push notes, influencer marketing and robust social sharing schedules, to name a few.
Where's the proof? I've successfully stewarded content marketing initiatives from print, such as the JD Group's stable of loyalty club magazines (1 million readers) for brands like Bradlows, Morkels, Russells, Barnetts, Price 'n Pride etc., to digital platforms created from scratch, like the John Craig magazine (for Pepkor) which I built up from 0 to 20k views pm in just four months.
