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From when he started his career in the IT PR sector, Felix's friendly and outgoing personality has helped him develop lasting relationships with South Africa's leading journalists and editors from across the various industry sectors that make up the South African economy.

Working on brands such as, Emirates Airlines, Datsun, TSB Sugar, SANRAL and Eskom has contributed to Felix's sure footed approach to crisis management while brand work for individuals such as former National Police Commissioner General Riah Phiyega and SA business woman and former FIFA non-executive Sindi Mabaso-Koyana has sharpened his ability to carve out niche, impactful opportunities for smaller campaigns.

Felix prides himself in his writing, a skill he has been able to successfully transfer to the various industries and sectors he has been involved in.