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I have delivered large-scale commercial wins from achieving 1M+ subscribers in under a year, to leading global sporting campaigns, scaling sponsorship properties to R45M, and revitalising legacy brands to win younger audiences and industry awards.

My strength lies in aligning marketing with business strategy, leading cross-functional teams, and turning insight-led creativity into measurable growth. I’ve worked across consumer and B2B segments, from youth and mass market to private banking and wealth.

I’m passionate about culture, leadership, and creating environments where people and brands thrive.