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Jaco Barnard
Jaco Barnard is a communications and sales-driven creative professional with a background spanning commercial print, media, publishing, and freelance brand support. With formal training in journalism and hands-on experience in client management, business development, and content, he bridges the gap between creative storytelling and revenue-focused strategy. He thrives in roles where communication, problem-solving, and commercial awareness intersect.
Show profile Hide profileJaco Barnard is a South African communications professional with a career built at the intersection of media, sales, branding, and client service. With a diploma in Journalism and years of frontline commercial experience, he combines clear communication with practical business sense — equally comfortable crafting a message or closing a deal.
He has worked across multiple sectors including publishing, commercial print, media, and B2B services. His professional foundation includes roles at CUM Books and NIS Media, where he developed strong skills in customer engagement, sales processes, and understanding audience-driven communication. These early roles sharpened his ability to translate products and services into clear value for different markets.
At Calypso Metals International, he gained experience in corporate communications and business-facing operations, strengthening his ability to operate in structured, professional environments while managing stakeholder expectations.
His time with Curve Gear further expanded his exposure to branded merchandise, production processes, and client coordination — experience that deepened his understanding of how branding moves from concept to physical product.
Alongside employed roles, Jaco has built a substantial freelance communications and branding portfolio, supporting businesses with messaging, copy, brand positioning, and client-facing materials. His freelance work reflects a practical, solutions-oriented approach: understanding what a business needs to say, who it needs to reach, and how to say it effectively.
Core strengths include:
Client relationship management
Sales and business development
Written communication and messaging
Brand and marketing support
Cross-functional coordination between clients, creatives, and production teams
Jaco is known for being adaptable, commercially aware, and easy to work with — someone who understands both the creative and business sides of communication, and how to make them support each other.
Jaco Barnard is a South African communications professional with a career built at the intersection of media, sales, branding, and client service. With a diploma in Journalism and years of frontline commercial experience, he combines clear communication with practical business sense — equally comfortable crafting a message or closing a deal.
He has worked across multiple sectors including publishing, commercial print, media, and B2B services. His professional foundation includes roles at CUM Books and NIS Media, where he developed strong skills in customer engagement, sales processes, and understanding audience-driven communication. These early roles sharpened his ability to translate products and services into clear value for different markets.
At Calypso Metals International, he gained experience in corporate communications and business-facing operations, strengthening his ability to operate in structured, professional environments while managing stakeholder expectations.
His time with Curve Gear further expanded his exposure to branded merchandise, production processes, and client coordination — experience that deepened his understanding of how branding moves from concept to physical product.
Alongside employed roles, Jaco has built a substantial freelance communications and branding portfolio, supporting businesses with messaging, copy, brand positioning, and client-facing materials. His freelance work reflects a practical, solutions-oriented approach: understanding what a business needs to say, who it needs to reach, and how to say it effectively.
Core strengths include:
Client relationship management
Sales and business development
Written communication and messaging
Brand and marketing support
Cross-functional coordination between clients, creatives, and production teams
Jaco is known for being adaptable, commercially aware, and easy to work with — someone who understands both the creative and business sides of communication, and how to make them support each other.
