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Show profile Hide profile"IF MUSIC mogul Simon Cowell were hired to fast- track the South African music industry into the world market, he'd probably put Jandre Louw in the control room. They think the same way when it comes to getting millions of TV viewers to take ownership of who they want at the top of the sales charts." - SOURCE: BUSINESS DAY
His early campaigns in Africa brought a job offer in 1998 from BET, America's flagship channel for black culture worldwide. "I joined BET's London office in 1998 as International Channels Manager, briefed to target growth markets across the entire spectrum of music of African origin, from jazz and gospel to R&B, pop and hip hop through maximizing the new emergence of digital media," he says. "I left SA hoping to build my career and that was my chance to make it happen."
Louw moved to specifically focus on the Pan African Music and Brands space and is now applying the same thinking hip-hop, R&B and the extend of the very diverse range of all other music genres from the African continent.
Louw joined MTV in launching their new dedicated channel for Africa or 'Africa's MTV' and MTV's reach into this continent with a channel designed to nurture African talent as a platform to showcase its music.
Maximizing MTV's presence through events as Head of Events for MTV Africa including landmark productions such as the MTV Africa Music Awards, broadcast to more than 1,3-billion viewers worldwide. In 2007, he beefed up his resumé in financial circles by co-producing the MTV closing party for the World Economic Forum in Davos and many other landmark productions.
At age 35, Louw moved on from MTV to the plug in the void across a continent with a very informal and unstructured recording industry and founded Pan Africa's first 360 Music Company ROCKSTAR4000 MUSIC ENTERTAINEMNT as the first major Pan African Music Company, content, digital and events production network in an exclusive Pan African partnership and division of Sony Music Entertainment Africa. It is home to the largest Pan African roster of current artists across the African continent that includes a broad array of Africa's superstars from the vast spectrum of music genres that influence the African continent's music trends.
Louw has worked with the who's who of brands across the African continent and a huge extend of African artists including major stars such as 2Face, D'Banj, Fally Ipupa, Alikiba, Amani, JK, Samini, Youssou Ndour among many others and international talent such as Will Smith, Ludacris, Trey Songz, Akon, The Game, Kelly Rowland, Wyclef Jean, Amerie, John Legend, R Kelly, Shaggy to name a few.
"IF MUSIC mogul Simon Cowell were hired to fast- track the South African music industry into the world market, he'd probably put Jandre Louw in the control room. They think the same way when it comes to getting millions of TV viewers to take ownership of who they want at the top of the sales charts." - SOURCE: BUSINESS DAY
His early campaigns in Africa brought a job offer in 1998 from BET, America's flagship channel for black culture worldwide. "I joined BET's London office in 1998 as International Channels Manager, briefed to target growth markets across the entire spectrum of music of African origin, from jazz and gospel to R&B, pop and hip hop through maximizing the new emergence of digital media," he says. "I left SA hoping to build my career and that was my chance to make it happen."
Louw moved to specifically focus on the Pan African Music and Brands space and is now applying the same thinking hip-hop, R&B and the extend of the very diverse range of all other music genres from the African continent.
Louw joined MTV in launching their new dedicated channel for Africa or 'Africa's MTV' and MTV's reach into this continent with a channel designed to nurture African talent as a platform to showcase its music.
Maximizing MTV's presence through events as Head of Events for MTV Africa including landmark productions such as the MTV Africa Music Awards, broadcast to more than 1,3-billion viewers worldwide. In 2007, he beefed up his resumé in financial circles by co-producing the MTV closing party for the World Economic Forum in Davos and many other landmark productions.
At age 35, Louw moved on from MTV to the plug in the void across a continent with a very informal and unstructured recording industry and founded Pan Africa's first 360 Music Company ROCKSTAR4000 MUSIC ENTERTAINEMNT as the first major Pan African Music Company, content, digital and events production network in an exclusive Pan African partnership and division of Sony Music Entertainment Africa. It is home to the largest Pan African roster of current artists across the African continent that includes a broad array of Africa's superstars from the vast spectrum of music genres that influence the African continent's music trends.
Louw has worked with the who's who of brands across the African continent and a huge extend of African artists including major stars such as 2Face, D'Banj, Fally Ipupa, Alikiba, Amani, JK, Samini, Youssou Ndour among many others and international talent such as Will Smith, Ludacris, Trey Songz, Akon, The Game, Kelly Rowland, Wyclef Jean, Amerie, John Legend, R Kelly, Shaggy to name a few.
