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I started my adult life doing the corporate circuit and ended up playing musical chairs in a Multichoice call centre. I loved it but my creative soul was dying.

Enter: Nokia. The OG of Mobile phones. After working as a customer service manager and proving myself a magnet for happy faces. I was offered the role to manage our online reputation.

I became rather obsessed with online consumer culture and digital design which led me to hire myself as an editor for a startup called Hung Up.

I strategize, edit, copy edit, art direct and write amongst a host of other handy things like SEO.

I discovered that I love writing so much I started to blog under the name Shell Shocked Mummy and very quickly my writing started amassing a lot of interest and a readership of up to 100 000 a month.

I also have an online forum with over 12 000 members

To sum it all up, I write, I edit, I come up with cool concepts, I am also wicked fast at picking up new skills and slick with puns and taglines.