I am the Founder and Managing Director of PR Powerhouse, an award-winning public relations agency that offers communications solutions, strategy, narrative development, reputation management, content, media relations and influence for clients across multiple sectors.
I have a curious mind and a passion for finding solutions to challenging issues of our time, such as covid-19, digital transformation, and environmental, social, and governance (ESG) matters.
I have successfully managed, launched, led, and supported multinational PR agencies, including Ogilvy PR & Influence, GGi Communications, FCB Redline, driving growth for the agency, and impact and results for clients.
PR Powerhouse has clients across various industries, including consumer goods, technology, digital transformation, mining, maritime, retail, and social impact. Personal highlights as MD of PR Powerhouse include launching the global smartphone company OPPO in South Africa, leading the public relations strategy for COVID-19 and vaccination communications for the Solidarity Fund and the National Department of Health, managing crisis communications for SAA, and reputation management for clients like Thungela, SASRIA, Nedbank, Cricket SA and the Civil Aviation Authority. I’ve led the rebrand, acquisition communications of previously JSE listed Etion Limited, a digital technology solutions provider.
I have also recently launched a podcast, Influence, which focuses on open conversations on ESG.
I am active in my industry and have received accolades and participated in various initiatives, such as being a speaker, a judge, and a jury member for prestigious events and awards.
