Subscribe to daily business and company news across 19 industries
×
Michael Tschugg
Award winning Specialist in Positioning and Branding Strategies as well as Media Relations. Developed the STAR System for Branding and PR. With NLP and Neuro-Marketing Expertise to tailor compelling client stories. Experienced in: Positioning workshops and strategies, Media Relations and Agenda Setting, Media Training for Management, Ghost Writing, Crisis and Financial Communications
- Connect (Michael Tschugg knows me)
- Colleague
- Weve done business together
- Weve worked together
- Met in person
- Interacted with online
- Classmate
- Friend
- Family
- Follow
Show profile Hide profileMichael Tschugg has more than 30 years of professional experience in marketing,
advertising, PR and journalism.
He is an advocate for an integrated approach to communication solutions,
with a passion to combine consulting methods with communcation expertise
to develop problem-solving campaigns.
He created his own system for positioning, branding and communication concepts, called the STAR-System: it is Strategy-based, Targeting-focussed, Agenda-Setting for media and audiences to enhance and improve the Reputation of his clients.
Michael adds to the STAR-System the latest findings in Neuro-Biology and Neuro-Marketing which makes his PR strategies and measures even more effective and efficient.
He is a specialist in Corporate and Financial Communications, with a broad knowledge base of how to position companies, help them to overcome a crisis and develop winning strategies to communicate with their share and stake holders. However, with his integrated approach to the task, he is always open to the broader view which means to bringing into his strategies all the actual knowledge and findings on marketing, sales, PR, Investor Relations, CSR strategies as well as online communications.
Always pushing his concepts towards the innovative and creative edge, he is familiar with state-ofthe-art concepts like Disruption, Design Thinking, agile planning and project procedures and many more.
Network orientation is important to him, thus he is well connected within the industry and media.
He held positions as Partner and Managing Director with leading global advertising and PR networks as well as Germany´s forefront agencies in B2B communication. With this experiences, he is adept in focussing on goals and achieving results, which also means to combine leadership qualities with team player abilities.
Michael Tschugg has more than 30 years of professional experience in marketing,
advertising, PR and journalism.
He is an advocate for an integrated approach to communication solutions,
with a passion to combine consulting methods with communcation expertise
to develop problem-solving campaigns.
He created his own system for positioning, branding and communication concepts, called the STAR-System: it is Strategy-based, Targeting-focussed, Agenda-Setting for media and audiences to enhance and improve the Reputation of his clients.
Michael adds to the STAR-System the latest findings in Neuro-Biology and Neuro-Marketing which makes his PR strategies and measures even more effective and efficient.
He is a specialist in Corporate and Financial Communications, with a broad knowledge base of how to position companies, help them to overcome a crisis and develop winning strategies to communicate with their share and stake holders. However, with his integrated approach to the task, he is always open to the broader view which means to bringing into his strategies all the actual knowledge and findings on marketing, sales, PR, Investor Relations, CSR strategies as well as online communications.
Always pushing his concepts towards the innovative and creative edge, he is familiar with state-ofthe-art concepts like Disruption, Design Thinking, agile planning and project procedures and many more.
Network orientation is important to him, thus he is well connected within the industry and media.
He held positions as Partner and Managing Director with leading global advertising and PR networks as well as Germany´s forefront agencies in B2B communication. With this experiences, he is adept in focussing on goals and achieving results, which also means to combine leadership qualities with team player abilities.
