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Nine years ago we co-founded a clothing company called Head Honcho with my partner Nick Kaoma, We built the brand into a nationally recognised urban entity diversifying into events and marketing.In 2014 We started a marketing agency 6th Ave using the experience we gained from building our own brand which grew to have clients like Sportscene and Distell. My duties as Creative Director involved heading a design team, conceptualizing marketing strategies, Art Directing photo shoots for clients and executing digital campaigns. Music plays an important part in my creative process, working with Artists along the years is definitely been the highlight of my job, and has lead to some really dope collaborations. My Experience with youth culture makes me an invaluable asset, especially when trying to communicate with that demographic. When our focus shifted from to marketing a lot of our strategies were based on instinct and intimate knowledge of the consumers we were speaking too.