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Ten years thorough on-the-ground experience as a freelance Creative Director working throughout Africa with the last four years spent specifically in West Africa.
With a solid agency foundation (Draft FCB) I'm able to work through-the-line for agencies and clients based both in Africa and Europe.
A keen understanding of local nuances, viewpoints and idiosyncrasies lets me partner with clients conceptualizing, scripting, pitching and executing commercials that resonate at once with the target market.

The ability to pre-empt the unexpected and work in sometimes unpredictable environments just about anywhere has become par for the course and an asset in delivering within often tighter than tight deadlines.

I've had the opportunity of working on such accounts as Globacom (Nigeria and Ghana), Conoil, Shoprite Africa, Game and DionWired (Massmart), Beiersdorf (Nivea and Eucerin), Rainbow Chickens, Corobrik, Trellidor, Hisense, Mondi Paper, Mambo's Plastics Warehouse, JD Group and the Lewis Group, among others.

I have further directed commercials for the likes of Heineken, LG and Leadway Assurance.