Rudy Nadler-Nir
Summary
Actively involved - as scholar, educator, writer and strategist in the electronic communication and media industries and the interactive professional community for almost 30 years.
General Manager (Content and Customer Experience) for Internet Africa, involved - with Arthur Goldstuck and others, in early research and strategic assessment of SA user actions and attitudes online.
Founding member of iafrica.com - Africa's largest Web Portal. Content Manager and Usage-Strategist for iafrica.com
Strategic Director at OgilvyInteractive - the online arm of advertising agency Ogilvy & Mather, specialising in online content, search engines, traffic aggregation facilities, user experience and movement research, and user preferences research
Freelance Strategist-at-large and brain-for-rent
Teaching, lecturing, speaking, researching and writing extensively on various aspects of electronic media, marketing, business management and communication. UCT summer school. Triple A School of Marketing, Rhodes School of Journalism, as well as Faculty Training Institute and other professional training schools.
Appointed external examiner and supervisor of post-graduate work (MA and higher) at the University of the Witwatersrand.
Master's degree in Adult Learning and Global Change from the University of the Western Cape.
Research: Learning at the Workplace, long-distance education, education technologies and education media.
'Sweet spots', areas of exploration and special interest:
Content and information-packets (examples: gossip, public vs. guerrilla opinions) used in communication and social connectivity: email, social networks and digital kinship systems.
"Compelling content": identification, creation, communication principles (ping-pong methodology). Channels: online, mobile. Media: text-based and graphically augmented (email, Skype, Facebook, Twitter, LinkedIn, Instagram etc.) audio (podcasts) video (YouTube, Vimeo etc.) Birthing and controlling of content product: creating, observing and reporting on user activities - CMS and Web Analytics.
Generation & analysis: content, traffic, transactive conduct. Analysis of visitors' migration within content hubs (such as portals and commercial websites).
The use of specific / 'contrived' language to manipulate and improve SEO. How professional writing is affected by implied language constraints and by aggregators like RSS. Semantic Web, Ontologies,
Concordancing, Google Analytics, Google AdWords,
Sweet spots: Social networks & digital kinship systems. Semantic Web & contextual meaning. Opinion generation & "pull"-based communication. Content, traffic & transactive conduct. Communities of Practice & the creation of effective learning models. Adapting professional authoring (journalism, marketing & user-directed communication) to cope with constraints imposed by implied-language usage (SEO, keywords etc.) & automatic aggregators (Search Engines & RSS.)
