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Show profile Hide profilePartners with businesses, marketers, entrepreneurs, strategists, agencies and other researchers on a freelance basis. After spending 22 years working in market research and marketing intelligence in a senior management capacity, I know how to successfully direct intricate research projects (quantitative and/or qualitative) across a wide spectrum of topics and industries. Whether it is quantitative, qualitative or secondary analysis, or about concept testing and product development, market analysis, market segmentation, demand studies, consumer behaviour analysis, advertising-, media- or brand studies, etc.
Roles:
Client management
Team leader
Project management
Overall project- and process management on contract basis
Managing Ad-hoc studies, Advertising and media measurement, media channel effectiveness, brand
and reputation measurement studies etc.
Examples of outputs:
Research planning and design, methodology design, compiling briefs and proposals, sample design, client management, supplier/agency management, team coordination where applicable, handle SLA's, client meetings, timetables and schedules, project management, finalising/input for discussion guides and questionnaires, overseeing fieldwork, moderation of groups/IDI's when needed, data analysis, input in final recommendations and reporting, presentation to end client, facilitating workshops, assist with strategic and implementation planning when required.
Partners with businesses, marketers, entrepreneurs, strategists, agencies and other researchers on a freelance basis. After spending 22 years working in market research and marketing intelligence in a senior management capacity, I know how to successfully direct intricate research projects (quantitative and/or qualitative) across a wide spectrum of topics and industries. Whether it is quantitative, qualitative or secondary analysis, or about concept testing and product development, market analysis, market segmentation, demand studies, consumer behaviour analysis, advertising-, media- or brand studies, etc.
Roles:
Client management
Team leader
Project management
Overall project- and process management on contract basis
Managing Ad-hoc studies, Advertising and media measurement, media channel effectiveness, brand
and reputation measurement studies etc.
Examples of outputs:
Research planning and design, methodology design, compiling briefs and proposals, sample design, client management, supplier/agency management, team coordination where applicable, handle SLA's, client meetings, timetables and schedules, project management, finalising/input for discussion guides and questionnaires, overseeing fieldwork, moderation of groups/IDI's when needed, data analysis, input in final recommendations and reporting, presentation to end client, facilitating workshops, assist with strategic and implementation planning when required.
