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Samantha Condon
Entrepreneur and experienced businesswoman, brings 20+ years of diverse knowledge and passion as Managing Director at Read Between The Lines Collective.
Show profile Hide profileSamantha Condon's 20 years of diverse business experience and a constant thirst for knowledge led her to creating Read Between The Lines (RBTL) Collective, which is a collaboration of business professionals who bring their specialist areas together to provide practical advice and training to the communications industry.
Her experience includes FMCG, financial, retail and notable international blue chip clients. She is strategic and an astute business professional with sound financial, commercial, marketing and advertising experience.
Samantha spent 13 years at FCB South Africa, working initially from an internal information-gathering analytical role, which then developed over the years into a management role as Commercial Manager of the Johannesburg agency. During this time she gained experience in all the operational areas of the agency's business, launched and managed a bespoke workflow system to the group. Samantha's passion throughout her time at FCB was business development and, at all times, the development of people.
Samantha then took up the challenge as Group Operations Director for Africa at MetropolitanRepublic Group, managing the operational and commercial side of the business. During this time she chaired the agencies Management Committee, was a member of the Executive Committee and served on the MetropolitanRepublic boards.
Included in her portfolio were Johannesburg, Cape Town, Uganda (Hub), and Rwanda/South Sudan/Swaziland/Zambia (all satellite offices). Samantha specifically enjoyed her travels to Uganda where she spent time training and mentoring the agencies team.
Throughout Samantha's years of business she has had a constant need to learn new things and this interest in immersing herself in education, resulted in her attending over 30 courses, ranging from one day to one year in duration, in various fields. All of these have provided her with a well-rounded knowledge of various facets of business, and has also given her an in-depth view on how training is facilitated.
Samantha's experiences have also guided her on how she envisions RBTL as
a comprehensive, enriching and fulfilling experience for every delegate who
attends a practical seminar with RBTL.
Samantha Condon's 20 years of diverse business experience and a constant thirst for knowledge led her to creating Read Between The Lines (RBTL) Collective, which is a collaboration of business professionals who bring their specialist areas together to provide practical advice and training to the communications industry.
Her experience includes FMCG, financial, retail and notable international blue chip clients. She is strategic and an astute business professional with sound financial, commercial, marketing and advertising experience.
Samantha spent 13 years at FCB South Africa, working initially from an internal information-gathering analytical role, which then developed over the years into a management role as Commercial Manager of the Johannesburg agency. During this time she gained experience in all the operational areas of the agency's business, launched and managed a bespoke workflow system to the group. Samantha's passion throughout her time at FCB was business development and, at all times, the development of people.
Samantha then took up the challenge as Group Operations Director for Africa at MetropolitanRepublic Group, managing the operational and commercial side of the business. During this time she chaired the agencies Management Committee, was a member of the Executive Committee and served on the MetropolitanRepublic boards.
Included in her portfolio were Johannesburg, Cape Town, Uganda (Hub), and Rwanda/South Sudan/Swaziland/Zambia (all satellite offices). Samantha specifically enjoyed her travels to Uganda where she spent time training and mentoring the agencies team.
Throughout Samantha's years of business she has had a constant need to learn new things and this interest in immersing herself in education, resulted in her attending over 30 courses, ranging from one day to one year in duration, in various fields. All of these have provided her with a well-rounded knowledge of various facets of business, and has also given her an in-depth view on how training is facilitated.
Samantha's experiences have also guided her on how she envisions RBTL as
a comprehensive, enriching and fulfilling experience for every delegate who
attends a practical seminar with RBTL.


