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Freelance / Copywriter
20 March 2018 - Present
Employer: The Pleasant Group
Manager: Graeme Coyne
Position: Senior Content Writer
Period: 1 March 2016 - 20 March 2018 - End of Contract
Phone No: 063 986 1960
Email address: graemecoyne@gmail.com
Duties: SEO articles written about various business topics, Key word rich, 426 words long, 20 articles per day.
* Create and maintain brand voice and craft brand messages across desktop and mobile platforms
* Develop style guides and uphold best practices, ensuring brand continuity
* Write product copy for various business topics.
* Producing all content strategy deliverables including content audits, gap analyses, metadata frameworks
* Drive web traffic through optimised content
* Collaborate with and pitch content ideas to multiple departments, managing schedules and deadlines
* Responsible for copy editing, fact-checking, and proofreading/quality assurance
* Manage and mentor junior writers
* Work closely with designers and front-end team to ensure copy, concepts and visuals are aligned
* Crafting e-mailers
* Conduct competitor analysis and content audits to provide recommendations on content standards, improvements needed and content gaps.
* Building strategies for developing, implementing, and managing compelling and well-organised content that's in line with the business objectives, user needs, and industry best practices.
* Assist community managers in the creation of shareable content in line with strategy
Previous work experience
Freelance / Copywriter
20 March 2018 - Present
Employer: The Pleasant Group
Manager: Graeme Coyne
Position: Senior Content Writer
Period: 1 March 2016 - 20 March 2018 - End of Contract
Phone No: 063 986 1960
Email address: graemecoyne@gmail.com
Duties: SEO articles written about various business topics, Key word rich, 426 words long, 20 articles per day.
* Create and maintain brand voice and craft brand messages across desktop and mobile platforms
* Develop style guides and uphold best practices, ensuring brand continuity
* Write product copy for various business topics.
* Producing all content strategy deliverables including content audits, gap analyses, metadata frameworks
* Drive web traffic through optimised content
* Collaborate with and pitch content ideas to multiple departments, managing schedules and deadlines
* Responsible for copy editing, fact-checking, and proofreading/quality assurance
* Manage and mentor junior writers
* Work closely with designers and front-end team to ensure copy, concepts and visuals are aligned
* Crafting e-mailers
* Conduct competitor analysis and content audits to provide recommendations on content standards, improvements needed and content gaps.
* Building strategies for developing, implementing, and managing compelling and well-organised content that's in line with the business objectives, user needs, and industry best practices.
* Assist community managers in the creation of shareable content in line with strategy
