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Neuromind applies neuroscience and psychology to marketing to better understand and optimise marketing decisions. Better consumer insights involves a deep understanding of how consumers' thoughts and feelings, lead to decisions (and vice versa).
After completing a 4-year B.Comm. (Honours) in Marketing Management at the University of Pretoria, I decided to further my business acumen, and in 2010 I had the privilege to study an M.B.A. through Regent University in the USA which I completed in 2012. Until now, I have been pursuing undergraduate subjects in Psychology at the University of Pretoria.
