Rirhandzu Shingwenyana articles

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Marketing & Media

Social media is killing advertising? I don't think so.

Rirhandzu Shingwenyana 17 Oct 2019

Image credit: Fernanda Rodríguez on Unsplash.

Marketing & Media

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Data-driven marketing and advertising; and how to harness new customer data insights

Marketing & Media

Data-driven marketing and advertising; and how to harness new customer data insights

Rirhandzu Shingwenyana 12 Jul 2019

Disruptive thinking in the digital age

Marketing & Media

Disruptive thinking in the digital age

Rirhandzu Shingwenyana 2 Jul 2019

Design-thinking as a strategic advantage

Marketing & Media

Design-thinking as a strategic advantage

Rirhandzu Shingwenyana 27 May 2019

Image source: Getty/Gallo Images.

Marketing & Media

Influencer marketing - the value of micro vs macro-influencer marketing tactics

Rirhandzu Shingwenyana 11 Apr 2019

Image source: Gallo/Getty.

Marketing & Media

Social media: Promising arena for public debate

Rirhandzu Shingwenyana 5 Apr 2019

How to crack social media and digital marketing in a rigid business context

Marketing & Media

How to crack social media and digital marketing in a rigid business context

Rirhandzu Shingwenyana 8 Mar 2019