WEBINAR: De-risking FMCG Expansion into Africa
A practical framework for evaluating market and category opportunities across African FMCG markets. In this 45-minute session, Trade Intelligence will share a practical framework for evaluating which markets and categories offer the strongest expansion opportunities — and where the risks lie.
Geographic expansion is a growth leverand a strategic risk
Many African markets show growth, but not all are viable for every category or portfolio.
Africa is often seen as the next frontier for FMCG growth. But expansion into new markets can carry significant uncertainties and risk.
Retail structures differ widely, informal trade plays a major role, and economic and regulatory conditions vary dramatically between countries.
What you will learn
A brief overview of Africa’s consumer growth outlook
Lessons from companies that entered and later exited African markets
How to identify which markets are commercially viable
A data-driven framework to evaluate opportunity and risk across markets
Presented by:
Caroline Short, Advisory Lead, Trade Intelligence
Caroline has more than 20 years of experience in qualitative and quantitative insight across consumer and retail sectors, including roles at Research Surveys and GfK. She leads advisory projects helping FMCG companies evaluate market opportunities and expansion strategies.
Time: 13:00 - 13:45
Venue: Online
Cost: FREE
Contact: Nadine Fernandes
Company name: Trade Intelligence
Email address az.oc.ecnegilletniedart@enidan
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