These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Babies, cute kids and celebs are still engaging audiences, and the local is lekker trend continues and becomes even more emotive; with local humour and authenticity hitting the mark with slice of life stories that tap into fundamental human truths.
| #1 ad Q3 2015 | #1 ad Q4 2015 | ||
| Telkom The works for Business DDB South Africa | Vodacom Wedding – Ogilvy & Mather Johannesburg | ||
| RANK | AD | Q3 2015 | CREATIVE AGENCY |
| 1 | Telkom: The Works for Business | DDB South Africa |
| 2 | Rama Margarine: Crush | Mullen Lowe Johannesburg |
| 3 | Spur: Main attraction (rugby) | The Haas Collective |
| 4 | Ultramel Custard: Taste of Sunday | Y&R |
| 5 | KFC: Emzini Wezinsizwa | Ogilvy & Mather Johannesburg |
| 6 | Coca Cola: Distance | McCann Madrid |
| 7 | Nestle Bar One: ’Fire Fighter’ The Awesome & The Energy | JWT |
| 8 | Sunfoil Oil: The Neighbours | Y&R Durban |
| 9 | Coca Cola: Billion Reasons to Believe | Ogilvy Africa |
| 10 | J&J: Johnsons Soap & Jelly | 140BBDO |
| RANK | AD | Q4 2015 | CREATIVE AGENCY |
| 1 | Vodacom: Wedding | Ogilvy & Mather Johannesburg |
| 2 | Coca Cola: Share a feeling, Share a Coke | FCB Johannesburg |
| 3 | Telkom: Summer Unlimited | DDB South Africa |
| 4 | Toyota: Make your mark in the all new Aygo | FCB Johannesburg |
| 5 | Cremora: Derby | Publicis Machine |
| 6 | Pampers: Active Baby Dry | Saatchi & Saatchi Brands Rock Cape Town |
| 7 | Jelly Tots – Taste Adventure | Red Cherry |
| 8 | Liqui-Fruit: #NothingBut | JWT Cape Town |
| 9 | Debonairs Pizza: On The Double Feast – Going Home | FCB Johannesburg |
| 10 | Stimorol Infinity Chewing Gum: Parachute | Johannes Leonardo |
Click here to view all the ads for Q3 & Q4 2015.
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil
@Adtrack #MeasuringAdvertisingEffectiveness&Efficiencies
