Bonita Christie

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, says for brands, Q1 is the most strategically valuable quarter of the year (Image source: © 123rf )

Exclusive | Experiential marketing: The key to the golden quarter

Bonita Christie 17 Feb 2026

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025