Semona Pillay

Lecturer and the Programme Coordinator at UJ
Location:South Africa

    Profile

    Semona Pillay is a lecturer and the Programme Coordinator for the Diploma Retail Business Management at the Department of Marketing Management at University of Johannesburg. She lectures Marketing Communications on the Bunting Road campus and Integrated Marketing Communications on the Kingsway campus. Her research interests are focused in the areas of E-Marketing, Consumer Behaviour and Branding.
    #BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want

    Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...

    By Semona Pillay 9 Jan 2020

    The Fourth Industrial Revolution in retail and the low-income consumer

    In an era of rapid technological change, and with the Fourth Industrial Revolution on everybody's lips, I ask: What about lower-income retail shoppers in emerging markets like South Africa?

    By Semona Pillay 30 May 2019

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