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News

Unveiling the overlooked: The key qualitative metrics in influencer campaigns
Marketing & Media
Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Issued by Style ID 21 Jul 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results
Marketing & Media
Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.
Marketing & Media
7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Source:
Marketing & Media
How useful is Google Trends for digital marketing?

Jacques du Bruyn 7 Oct 2022

Making Google Ad spend work for your business
Marketing & Media
Making Google Ad spend work for your business

Michelle Geere 20 May 2022

How to use YouTube advertising for your business
Marketing & Media
How to use YouTube advertising for your business

Craig Lebrau, Issued by Lebrau Press 3 May 2022

What are your customers doing on your website?
Marketing & Media
What are your customers doing on your website?

31 Jan 2022

Is cinema advertising still worth it?
Marketing & Media
Is cinema advertising still worth it?

joshua Maraney 27 Jan 2022

Souce: © scyther5
Marketing & Media
Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

How to prepare for Black Friday 2021: Be realistic but proactive
Retail
How to prepare for Black Friday 2021: Be realistic but proactive

28 Sep 2021

Huawei and Wavemaker launch a new, innovative digital advertising platform
Marketing & Media
Huawei and Wavemaker launch a new, innovative digital advertising platform

Issued by Wavemaker 14 Jul 2021

Using digital marketing to secure the survival of SA's travel industry
Tourism & Travel
Using digital marketing to secure the survival of SA's travel industry

8 Sep 2020

Photo by Webaroo on .
Marketing & Media
SA's email lockdown open rates higher than Black Friday month

JD Engelbrecht 16 Apr 2020

Why Africa needs more successful content businesses
Entrepreneurship
Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.
Marketing & Media
#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Work showcase: The 'vuja de' moment
Finance
Work showcase: The 'vuja de' moment

Issued by Dentsu 3 Apr 2019

Warc's Global Ad Trends report focus on search advertising
Marketing & Media
Warc's Global Ad Trends report focus on search advertising

31 May 2018

Five reasons your PPC campaign isn't getting you leads
Marketing & Media
Five reasons your PPC campaign isn't getting you leads

nicolas baker 23 May 2018

Lorraine Landon, head of agencies at Google SA and chairing the Bookmarks’ first-ever ‘performers’ jury panel.
Marketing & Media
#Bookmarks2018: Digital jury jabber with... Lorraine Landon

Leigh Andrews 13 Feb 2018

Programmatic Advertising: Back on the menu, but...
Marketing & Media
Programmatic Advertising: Back on the menu, but...

Nick Hodge 29 Sep 2017

TPConnects to launch IATA NDC based travel search website for Middle East and Africa
Tourism & Travel
TPConnects to launch IATA NDC based travel search website for Middle East and Africa

1 Feb 2017

123RF
Marketing & Media
What is your strategy in this digital world?

Dean Rajh-Gopaul 20 Oct 2016

Be responsive online or risk being left behind
Marketing & Media
Be responsive online or risk being left behind

Felix Erken 26 Aug 2016

Mobile is the SME's best friend
Marketing & Media
Mobile is the SME's best friend

herman cremer 30 May 2016

Seven questions to answer before launching your PPC campaign
Marketing & Media
Seven questions to answer before launching your PPC campaign

Gert Hattingh 5 Feb 2016

Africa is the mobile advertising world's sleeping giant
Marketing & Media
Africa is the mobile advertising world's sleeping giant

Stephen Sandmann 8 Dec 2015

Tips to win at digital marketing - Paid search and SEO
Marketing & Media
Tips to win at digital marketing - Paid search and SEO

Stephen Sandmann 26 Nov 2015

SEM - Paying for web traffic. What, why, how?
Marketing & Media
SEM - Paying for web traffic. What, why, how?

Sophie Baker 21 Aug 2015

adMingle: Mingling actual influencers with your ads
Marketing & Media
adMingle: Mingling actual influencers with your ads

Leigh Andrews 29 May 2015

Carousel ads extend to Facebook mobile
Marketing & Media
Carousel ads extend to Facebook mobile

13 May 2015

Advertisers get leverage on MSN
Marketing & Media
Advertisers get leverage on MSN

6 May 2015

The case for the IAB PwC SA internet ad revenue report
Marketing & Media
The case for the IAB PwC SA internet ad revenue report

Leigh Andrews 30 Mar 2015

Matthew Arnold
Marketing & Media
Five digital myths around performance media

Matthew Arnold 25 Sep 2014

Kamogelo Modise
Marketing & Media
The blurred lines between online marketing and advertising

Kamogelo Modise 1 Sep 2014

Google's profit of $3.42bn in three months
Finance
Google's profit of $3.42bn in three months

18 Jul 2014

Performance Based Marketing is showing business a real bang for their buck
Marketing & Media
Performance Based Marketing is showing business a real bang for their buck

Yaron Assabi 17 Apr 2014

DigiChat with Andrea: Pricing Models
Marketing & Media
DigiChat with Andrea: Pricing Models

Andrea Mitchell 30 Jan 2014

Google Ad Grants live in South Africa
ICT
Google Ad Grants live in South Africa

10 Oct 2013

Revolutionising ad space on one of Africa's biggest social networks
Marketing & Media
Revolutionising ad space on one of Africa's biggest social networks

Andrew Kramer 19 Sep 2013

Chanel MacKay
Marketing & Media
The complexities of costing online ads

Chanel Mackay 23 Aug 2013

Gordon Geldenhuys
Marketing & Media
SA marketers pay among the highest rates for Facebook ads

Gordon Geldenhuys 31 Jul 2013

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