Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...
Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...
Howard Feldman 2 days ago
There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...
Quinn Lubbe 18 Feb 2019
The top four digital areas you can really win at in the African digital space in 2019...
Seanice Kacungira 12 Feb 2019
Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...
Sugeshni Subroyen 12 Feb 2019
The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...
Marc Kornberger 8 Feb 2019
Get ready to recognise the Mastercard brand not only with your eyes but also your ears. That's right, the latest phase of its brand evolution involves sonic melody that's set to form part of your Mastercard brand experience in the future...
Leigh Andrews 8 Feb 2019
African Development Bank President Akinwumi Adesina confident of "very promising future" for continent...
7 Feb 2019
Success is dependent on how well one responds. Professional marketers are constantly having to evolve as industries shift. The competitive landscape, in market dynamics and consumer expectations, plays a mammoth role in how marketers respond to these shifts in the industry...
Pieter Geyser 5 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital...
Techsys Digital 1 Feb 2019
Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...
Louise Marsland 31 Jan 2019
Partnerships are key to improving prosperity and economic development in Africa...
30 Jan 2019