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Uzoma Ukah,
The rise and rise of 'Wakanda' marketing

With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...

Advertising Week reveals speaker line-up

Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...

Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 2 hours ago

Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

16 hours ago

Advertising Week reveals speaker line-up

Global thought leaders coming to Johannesburg for inaugural Advertising Week Africa...

1 day ago

Why 9:41 am means something

How confident are you of your brand and product? Could you only put the logo on the box without the brand name...?

By Kabelo Binns 2 days ago

#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Mandi Fine is CEO of F/NE Group Global, which turns 20 years old this August. Here, Fine explains how specific data science and storytelling skills are transforming marketing and communications, as well as future trends to embrace in any industry...

By Leigh Andrews 2 days ago

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 3 days ago

Festivals can transform cities by making space for overlooked people and cultures

From Cape Town to Kisumu and Greater Manchester, cities around the world are seeing the benefits of festivals that celebrate traditions and people...

By Beth Perry and Rike Sitas 16 Aug 2019

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 16 Aug 2019

Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

The One Club appoints a gender equality program manager

The One Club for Creativity has promoted Kasia Karolak into a newly-created role to lead its gender equality programming and has also announced inaugural gender equality conference ...

12 Aug 2019

Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

Viacom MD a fellow of Nigeria's marketing institute

Alex Okosi inducted as honorary Fellow into Nigerian Institute of Marketing of Nigeria...

8 Aug 2019

How businesses can position Africa as a frontrunner in the globalisation race

The possibilities that this continent offers are endless and the time is right for businesses in Africa to showcase their capabilities...

By Mike Higley 7 Aug 2019

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