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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 2 days

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Deputy director of Regulatory Administration at the NCA, Patrick Laryea, said the initial flat rate was just the cost of the new code that came with the new block of numbers, so that initial charge would remain and the annual rent would be added to motivate telcos to manage the numbers judiciously.