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Baking media effectiveness into your video marketing strategy

Baking media effectiveness into your video marketing strategy

4 Jul 2025

Advertise your job vacancies

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Nigerian executive joins ICC's global marketing commission leadership

Nigerian executive joins ICC's global marketing commission leadership

9 Jul 2025

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Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.

#BizTrends2019: This could be a big year for Africa

Lamin Momodou Manneh 21 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.

#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

Mark Tomlinson 21 Jan 2019

New APO Group CEO, Lionel Reina.

#BizTrends2019: Africa is one of the major players in the global economic future

17 Jan 2019

Why the wall?

Why the wall?

Chris Botha 16 Jan 2019

Olesia Bilkei ©

#BizTrends2019: Social marketing, and true word (of mouth) power

Leigh Andrews 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

Not another consultant is what Africa needs

Not another consultant is what Africa needs

James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

Data science presents enormous opportunities in Africa

Data science presents enormous opportunities in Africa

17 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Vlogstars! How to start winning at YouTube

Vlogstars! How to start winning at YouTube

Leigh Andrews 11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Agency Scope UK 2018/2019: Early insights, possible trends

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

#AEC2018: Freedom of movement essential for Africa's transformation

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

#AEC2018: Accelerating AfCFTA to create growth for Africa

7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

#AEC2018: Africa's "easy decade" of economic growth is over

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

#AEC2018: Africa's integration is no longer a choice

5 Dec 2018

Lionel Reina, chief executive officer, APO Group.

New APO CEO to take group global

3 Dec 2018

Search is on for Africa's best innovators and makers

Search is on for Africa's best innovators and makers

3 Dec 2018

New African magazine's list of 100 Most Influential Africans

New African magazine's list of 100 Most Influential Africans

30 Nov 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

All the 2018 AfricaCom Awards winners

All the 2018 AfricaCom Awards winners

15 Nov 2018

Unlocking African abundance through digital technologies

Unlocking African abundance through digital technologies

Ntombi Mhangwani 14 Nov 2018

How brands can win in the digital era

How brands can win in the digital era

Danette Breitenbach 6 Nov 2018

AfricaCom Awards 2018 finalists

AfricaCom Awards 2018 finalists

1 Nov 2018

Africa Trade Forum 2018 goes to Nigeria

Africa Trade Forum 2018 goes to Nigeria

1 Nov 2018

Affluent Afrillennials choose brands with social conscience

Affluent Afrillennials choose brands with social conscience

31 Oct 2018

#MarketingFridays: Tapping into the African consumer

#MarketingFridays: Tapping into the African consumer

12 Oct 2018

APO Group selected as official newswire of Web Summit 2018

APO Group selected as official newswire of Web Summit 2018

APO Group 12 Oct 2018

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