MullenLowe SA appointed as lead creative agency

Integrated marketing communications group, MullenLowe SA has been announced as lead creative agency for Pepkor Africa's business operations in Central, East and West Africa, including PowerSales in Zimbabwe.

MullenLowe SA will be responsible for driving strategic and creative brand awareness and will be responsible for economic sales growth, as well as provide services that deliver country-specific insights, communication strategy, in-store activations and sales-driving communication.