Headline sponsor for Cedarberg Festival

Freshpak Rooibos and Freshpak Rooibos Ice Tea are the headline sponsors for the annual Clanwilliam Cedarberg Festival, 27 - 30 April 2006, along with Rooibos Limited and Die Burger. Says Aniesa Patel, Freshpak brand manager, "National Brands Limited (which owns Freshpak) has been involved in the festival for a number of years. Usually the sponsorship of the festival alternates between the two Rooibos brands, 11 O Clock and Freshpak. We have, however, made a strategic decision that Freshpak will be the only sponsor of the Festival into the future."