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×Moses Okai
Creative Coordinator at Origin8 Ghana
Show profile Hide profileA Creative Coordinator with a copywriting background. With years of experience as an advertiser, I have come to believe that the biggest mistake you can make as a copywriter or designer is to judge advertising as laypeople judge it. If you do, you'll end up as an artist or an entertainer. The goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to SELL.
I have worked on brands like Cal Bank, Access Bank, Imperial Leather Soap, Robb, Cussons Baby, Carex, Camel, Royco, So Klin, Coral Paint, GNPC, GHACEM, UBA, Africa Cola, GIZ, UNICEF, SG Bank, Lancaster University Ghana, La Palm Royal Beach Hotel, Vanguard Properties, Imperial Homes...
A Creative Coordinator with a copywriting background. With years of experience as an advertiser, I have come to believe that the biggest mistake you can make as a copywriter or designer is to judge advertising as laypeople judge it. If you do, you'll end up as an artist or an entertainer. The goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to SELL.
I have worked on brands like Cal Bank, Access Bank, Imperial Leather Soap, Robb, Cussons Baby, Carex, Camel, Royco, So Klin, Coral Paint, GNPC, GHACEM, UBA, Africa Cola, GIZ, UNICEF, SG Bank, Lancaster University Ghana, La Palm Royal Beach Hotel, Vanguard Properties, Imperial Homes...
