Advertising Regulatory Board | Bizcommunity

Advertising Regulatory Board | Bizcommunity

News

Compliance is not a marketing strategy, trust is, says Irene Gregory, CEO of the IMM Institute (Image supplied)

Advertising

Compliance is not a marketing strategy; trust is - just ask the ARB

Irene Gregory 7 Jul 2026

Pronutro is not misleading consumers, rules ARB. Source: Supplied.

Advertising

ProNutro can keep 'original' branding despite recipe change

Karabo Ledwaba 3 Jul 2026

The ARB has instructed Unilever to amend the claim appearing on the front of its Sunlight Platinum packaging stating “100% plant-based active” (Image source @ Mzansi Pulse

Advertising

Sunlight Platinum to amend ambiguous greenwashing packaging

24 Jun 2026

Jetour advert ruled 'misleading' by ARB

Dealers

Jetour advert ruled 'misleading' by ARB

10 Jun 2026

Marketing

ARB ruling | L'Oréal wins round 2 in dermatologist recommendation battle

Karabo Ledwaba 4 Jun 2026

In the lead up to Cannes Lions 2026, Special Effects Media South Africa's Victoria Oyeboade says African brands need ecosystems, not just endorsements (Image supplied)

Cannes Lions

#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems

Victoria Oyeboade 3 Jun 2026

A snippet from the ad. Source: YouTube.

Advertising

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

Karabo Ledwaba 21 May 2026

Source: Image supplied

Social Media

Calling SA’s creators: 2026 Content Creator Awards now open

15 May 2026

This ad was submitted in the complaint. Source: ARB.

Advertising

L’Oréal, Eucerin face off over “#1” claim as ARB rules

Karabo Ledwaba 29 Apr 2026

Advertising

This alcohol brand’s “low calorie” claim didn’t hold up, rules ARB

Karabo Ledwaba 21 Apr 2026

Advertising

Archbishop Thabo Makgoba calls for tighter controls on gambling ads

Karabo Ledwaba 8 Apr 2026

Advertising

ARB rules RocketNet's fibre promotion misleading

Karabo Ledwaba 27 Mar 2026

On the double decker meal. Source: Debonairs.

Advertising

“Mzansi’s fave pizza”? ARB says Debonairs’ claim still half-baked

Karabo Ledwaba 17 Mar 2026

Advertising

ARB bursts consumer bubble in Sunlight complaint

Karabo Ledwaba 25 Feb 2026

A screenshot of the ad.

Advertising

Could an alcohol ad encourage children to climb into washing machines?

Karabo Ledwaba 12 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

Political objections not enough to ban Canik's firearm billboards, rules ARB

Advertising

Political objections not enough to ban Canik's firearm billboards, rules ARB

Karabo Ledwaba 4 Feb 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Artificial Intelligence

Dr Pepper’s new ad shows why humans still matter in 2026

Karabo Ledwaba 26 Jan 2026

#BizTrends2026 | ARB CEO Gail Schimmel: The year of industry self-regulation

Advertising

#BizTrends2026 | ARB CEO Gail Schimmel: The year of industry self-regulation

Gail Schimmel 22 Jan 2026

Advertising

Ithuba’s Lotto ads ruffle consumer feathers

Karabo Ledwaba 12 Dec 2025

Packaging battle brews between Eskort and Rainbow Chicken

Advertising

Packaging battle brews between Eskort and Rainbow Chicken

Karabo Ledwaba 3 Dec 2025

Image credit: pn Pexels

Climate Change

TotalEnergies: French court ruling over false climate claims could boost African cases against polluters

Zunaida Moosa Wadiwala and Tracy-Lynn Field 27 Nov 2025

alcohol advertising is more regulated than people think, says Angela Russel, CEO of the Drinks Federation of South Africa (Image source: © 123rf )

Advertising

Alcohol advertising: Accountability not aspirational, but actionable

Angela Russel 21 Nov 2025

A screenshot of the advertisement on YouTube Shorts.

Advertising

Energy drink in hot water over 'drinking and driving' ad

Karabo Ledwaba 14 Nov 2025

Gail Schimmel, CEO of the Advertising Regulatory Board, talks about the need to regulate advertising of online gambling (Image source: © 123rf )

Advertising

A hot topic: Online gambling advertising regulation

Gail Schimmel 30 Oct 2025

Image source: vecstock from

Media & Entertainment Law

Unpacking ARB code changes affecting the advertising of alcohol brands on vehicles

Sarah Suleman 27 Oct 2025

Knorr wants Imana to stop calling itself 'No.1 Soup'

Advertising

Knorr wants Imana to stop calling itself 'No.1 Soup'

Karabo Ledwaba 21 Oct 2025

Cover Bokkie pet insurance ad found confusing

Advertising

Cover Bokkie pet insurance ad found confusing

Karabo Ledwaba 17 Oct 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Image source: drobotdean from

Advertising

Why the proposed ban on alcohol advertising has a valid point

Corné Kritzinger 10 Oct 2025

Absolute Pets is the complainant. Source: YouTube.

Advertising

Pet food delivery exclusivity claim lands Checkers in ARB's crosshairs

Karabo Ledwaba 25 Sep 2025

Advertising

Hostile ad complaints, powered by AI, test the ARB

Serenta Lotz 16 Sep 2025

Advertising

ARB dismisses complaint against Cars.co.za radio ad

Karabo Ledwaba 15 Sep 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

Burger King's 'taste on fire' put to the test

Advertising

Burger King's 'taste on fire' put to the test

Karabo Ledwaba 29 Aug 2025

Heineken vs SAB: The “demi-sec” dispute

Advertising

Heineken vs SAB: The “demi-sec” dispute

Karabo Ledwaba 21 Aug 2025

Pineapple Insurance faces backlash for stereotyping taxi drivers

Advertising

Pineapple Insurance faces backlash for stereotyping taxi drivers

Karabo Ledwaba 7 Aug 2025

Advertising

OpenSky billboard deemed sexist and offensive

Karabo Ledwaba 31 Jul 2025

ARB and TBWA launch campaign against false advertising

Advertising

ARB and TBWA launch campaign against false advertising

Karabo Ledwaba 28 Jul 2025

Cell C 'now on South Africa's best network'? MTN bristles at claim

Advertising

Cell C 'now on South Africa's best network'? MTN bristles at claim

Karabo Ledwaba 7 Jul 2025

Image source: wayhomestudio from

Media & Entertainment Law

What influencers and brands need to know about #sponsored disclosures

Sarah Suleman 4 Jul 2025

Image source: Pop Nukoonrat –

Legislation & Regulation

Legislative compliance: How retailers can reach net zero

Emily Gammon and Paula-Ann Novotny 2 Jul 2025

Lovisa called out for advertising jewellery you can’t buy

Advertising

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

Advertising

Chicken Licken accuses KFC of ad imitation

Karabo Ledwaba 2 Jun 2025

Advertising

Consumer disputes LinkedIn R7k job ad charge

Karabo Ledwaba 23 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

Advertising

Liqui-Fruit's local sourcing claim found misleading by ARB

Karabo Ledwaba 7 May 2025

ARB Ruling: Cape Flair called out for marketing as local

Advertising

ARB Ruling: Cape Flair called out for marketing as local

Karabo Ledwaba 25 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025