Video advertising | Bizcommunity

Video advertising | Bizcommunity

News

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Advertising

Surging UK ad spend hits £42.6bn, driven by online and TV VOD growth

30 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 18 Feb 2025

Machine kicks off 2025 with a string of international industry wins and nominations

Advertising

Machine kicks off 2025 with a string of international industry wins and nominations

Issued by Machine_ 15 Jan 2025

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Navigating the future of video advertising: IAB's 2024 updates explained by Membrana Media

Media

Navigating the future of video advertising: IAB's 2024 updates explained by Membrana Media

Issued by Membrana Media 21 Nov 2023

Balancing website monetisation and user engagement for editors with Membrana Media Video Ad solution

Media

Balancing website monetisation and user engagement for editors with Membrana Media Video Ad solution

Issued by Membrana Media 15 Aug 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Marketing

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube

Marketing

YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Membrana Media: Empowering publishers with enhanced video production solution

Digital

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

How can you get the best return from your TV advertising?

Advertising

How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

The reel deal in visual digital marketing

Digital

The reel deal in visual digital marketing

Cheryl Reddy 14 Apr 2022

Research shows digital ad spend to reach $753bn globally in 2026

Advertising

Research shows digital ad spend to reach $753bn globally in 2026

7 Feb 2022

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

Media

#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?

Danielle Olivier 10 Jan 2022

Youth Marketing

Standard Bank on board for 2008 Rocking Future Roadshow

Issued by 3RC 21 Mar 2008

VDX.tv releases 2021 holiday video advertising guide for brands and retailers

Advertising

VDX.tv releases 2021 holiday video advertising guide for brands and retailers

Issued by VDX.tv 22 Oct 2021

Digital ad spending in the US to pass $200bn mark by 2022

Advertising

Digital ad spending in the US to pass $200bn mark by 2022

9 Sep 2021

Digital advertising revenue to reach $500bn globally in 2022

Advertising

Digital advertising revenue to reach $500bn globally in 2022

2 Sep 2021

Using YouTube to tap into African audiences

Social Media

Using YouTube to tap into African audiences

Evan-Lee Courie 13 Jul 2021

Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices

Research

Study from VDX.tv finds video advertising more effective across combination of CTV, desktop and mobile devices

Issued by VDX.tv 26 May 2021

Khanyisa Melwa, Marius Swanepoel, Claudelle Naidoo, Mark Prior, and Elenor Jensen.

Digital

#IABInsightSeries: Achieving your business objectives with digital paid media

20 May 2021

Adcheck: 50 and flourishing

Digital

Adcheck: 50 and flourishing

Issued by AdCheck 18 Feb 2021

7 "secrets" marketers should know about YouTube in SA

Marketing

7 "secrets" marketers should know about YouTube in SA

Zanele Hlatshwayo & Ciarán Whitaker 23 Nov 2020

Image by from .

Advertising

New creative mediums can help bring back warm and fuzzy

Devon Meerholz 22 Oct 2020

Discover the places where great ads thrive!

Advertising

Discover the places where great ads thrive!

Issued by Kantar 12 Oct 2020

Digital

Brand reinvention in the age of digital disruption

Shamesh Padayachy 1 Oct 2020

Photo by from .

TV

Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumers

Roman Magis 16 Sep 2020

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access

ACA Celebrating Diversity

#ACACaresCovid19: Pivoting to digital; audiences, privacy and access

31 Aug 2020

Photo by Karolina Grabowska from .

Research

Trusted media yields better results for advertisers during Covid-19 [report]

30 Jul 2020

Production

Easing the pain of creating video content

Mary-Clare Tomes 20 Jul 2020

TV

Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

Roman Magis 15 Jul 2020

MakeReign nominated for 2 Webby Awards at the 24th Annual Webby Awards - the internet's highest honour

Design

MakeReign nominated for 2 Webby Awards at the 24th Annual Webby Awards - the internet's highest honour

Issued by MakeReign 29 Apr 2020

Image source: Gallo/Getty Images.

Research

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.

Trends

#BizTrends2020: Top digital video and influencer marketing trends to consider

Danilo Acquisto 9 Jan 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Research

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Issued by Kantar 17 Oct 2019

Moya Messenger reaches a million users

Mobile & Apps

Moya Messenger reaches a million users

23 Aug 2019

Mobile

4 best practices for making mobile video work for your brand

Elizma Nolte 15 Apr 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year

Advertising

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

Outstream video: Five-second waiting period, for who?

Streaming

Outstream video: Five-second waiting period, for who?

Riaan Sunny 15 Feb 2019

(c) Maksim Kabakou -

Research

Mobile adspend expected to top TV across key markets

24 Jan 2019

Molefi Thulo, Sibusiso (Sbu) Sitole, Peter Khoury, Glenn Jeffery and Jonathan Deeb.

The One Club for Creativity

The One Show 2019 selects five top South African creatives as judges

13 Nov 2018