Advertising industry | Bizcommunity

Advertising industry | Bizcommunity

News

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

Marketing

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Designing for seconds

OOH

Designing for seconds

Shamy Naidu, Issued by Provantage 25 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Marketing

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Issued by Ogilvy South Africa 23 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#OrchidsandOnions

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Advertising

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Issued by Association for Communication and Advertising 4 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Radio & Audio

The hills are alive with the sound of fuzzy logic

Gordon Muller, Issued by United Stations 17 Feb 2026

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Advertising

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Nigel Matthews 24 Feb 2026

Musa Kalenga, group CEO of Brave Group

Trends

#BizTrends2026 | Brave Group's Musa Kalenga: Why 2026 demands a new code of leadership

Musa Kalenga 13 Feb 2026

Three meida leaders discuss mentorship as the answer to attraction and retention in the marketing and media industry (L to r:)Zodwa Vundla, head of sales and partnerships at MediaHeads360, Chris Hitchings of Evermind and Pulse co-founder, and Her Collective founder, Kirsty Carlson (Composite image: ©Bizcommunity, Lesley Svenson)

Education

3 ways mentorship drives leadership in marketing and media

22 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

Advertising

UK introduces landmark junk food advertising ban

Karabo Ledwaba 6 Jan 2026

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Advertising

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Issued by Ogilvy South Africa 17 Dec 2025

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Digital

2025: A transformative year for global advertising defined by growth, upheaval, and opportunity

Issued by Hoorah Digital 10 Dec 2025

Blackweek has announced Johannesburg as the location for the inaugural African Edition in November 2026 (Image source: © Blackweek )

Advertising

Inaugural Blackweek Africa edition location announced

24 Nov 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

Awards

MotionAds co-founders wins Eric Ellerine Entrepreneur Award

4 Nov 2025

The Lead Creative: "More creative freedom, less money"

The Lead Creative

The Lead Creative: "More creative freedom, less money"

29 Oct 2025

NIQ-GfK wins radio and TV measurement contracts in South Africa

Research

NIQ-GfK wins radio and TV measurement contracts in South Africa

Issued by NielsenIQ 21 Oct 2025

The real cost of winning business in advertising

Advertising

The real cost of winning business in advertising

Thembi Sizani, Issued by Ebony+Ivory 16 Oct 2025

Image source: drobotdean from

Advertising

Why the proposed ban on alcohol advertising has a valid point

Corné Kritzinger 10 Oct 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston. At the event were (left to right:) Kirsten Dugmore - Independent: Kirelley, Celia Collins, Lerina Bierman - Dentsu, and Michelle Sharnock - Heed (Image supplied)

DEI

Her Collective: “When women get together with collective intention, magic happens"

11 Sep 2025

A decade of growing talent: Ogilvy’s Graduate Programme is open for applicants

Education

A decade of growing talent: Ogilvy’s Graduate Programme is open for applicants

Issued by Ogilvy South Africa 15 Aug 2025

Happy new year, Adland!

Cannes Lions

Happy new year, Adland!

Issued by M+C Saatchi Abel 13 Aug 2025

(L to r: )Deborah Whitlock, marketing director at The Up&Up Group, Sharleen James, MD at Razor, Uyanda Manana, head of account management at Levergy and Lindsey Rayner, MD at Levergy (Images supplied, image composite by Lesley Svenson ©Bizcommunity)

Women's Month

#WomensMonth: The Up&Up Group's female leadership on women's issues in advertising

Issued by The Up&Up Group 8 Aug 2025

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

Strengthening our OOH backbone: Welcome Zane Sequeira, media site development manager

OOH

Strengthening our OOH backbone: Welcome Zane Sequeira, media site development manager

Issued by Blu Label Media 14 Jul 2025

Lovisa called out for advertising jewellery you can’t buy

Advertising

Lovisa called out for advertising jewellery you can’t buy

Karabo Ledwaba 25 Jun 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025

Zanele Kabane to represent South Africa at Cannes Young Lions Festival through Open Chair

Cannes Lions

Zanele Kabane to represent South Africa at Cannes Young Lions Festival through Open Chair

Issued by M+C Saatchi Abel 17 Jun 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Source: © 123rf Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22f May as they announce the upcoming release of the latest Marketing All Product Survey (Maps)

Media

Maps shows radio and TV's resilience

21 May 2025