Copywriter | Bizcommunity

Copywriter | Bizcommunity

News

Nedbank ‘mugs’ audience with new travel insurance campaign

Advertising

Nedbank ‘mugs’ audience with new travel insurance campaign

Issued by Joe Public 29 Jul 2025

AI didn’t write this. But it could have.

Digital

AI didn’t write this. But it could have.

Stephen Smith, Issued by Ignition Group 25 Jul 2025

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Youth Month

#YouthMonth: SA’s Young Lions winners – “Our strength is our South Africanness”

Danette Breitenbach 26 Jun 2025

Source: © PRCA Young Lions TBWA/Hunt/Lascaris' team win Silver Lion

Cannes Lions

#Cannes2025: Young Lions TBWA\Hunt\Lascaris' team win Silver Lion

Danette Breitenbach 20 Jun 2025

Advertising for employment: How youth are marketing themselves like products

Branding

Advertising for employment: How youth are marketing themselves like products

13 Jun 2025

#BehindtheCampaign: Zulu beats take center stage with Spotify

Marketing

#BehindtheCampaign: Zulu beats take center stage with Spotify

10 Jun 2025

#WeeklyWineWrap: Big thinking from SA Wine Summit and fresh ideas in the field

Food & Wine

#WeeklyWineWrap: Big thinking from SA Wine Summit and fresh ideas in the field

Anna-Bet Stemmet 3 Jun 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

#OrchidsandOnions

#Orchids&Onions: Local entrepreneur takes the spotlight in Capitec ad

Brendan Seery 27 May 2025

Sunshinegun appoints Nondumiso Nkabinde as copywriter

Marketing

Sunshinegun appoints Nondumiso Nkabinde as copywriter

Issued by Sunshinegun 21 May 2025

M&C Saatchi Abel's Bulletproof Park campaign for Gun Free SA is a story about a “fake idea” that led to real change (Image supplied)

Marketing

#BehindtheCampaign: Bullet Proof Park | A fake idea with real change

13 May 2025

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Food & Wine

#WeeklyWineWrap: EU wine flexes muscle, Gen Z wallets stay shut, and RTDs keep climbing

Anna-Bet Stemmet 9 May 2025

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Marketing

Delta Victor Bravo appoints Khaya Dlanga as managing partner

Issued by Delta Victor Bravo 6 May 2025

This year, the Gerety Awards 2025 South Africa Jury Insight panel includes Linda Kachingwe-Sisya, executive head of marketing and communications, Africa and International, RMB and FNB, and Koo Govender, CEO, Publicis Groupe Africa. Danette Breitenbach, Bizcommunity.com's Marketing and Media editor, will moderate the panel (Image supplied)

Advertising

Publicis Groupe Africa's Koo Govender and RMB-FNB's Linda Kachingwe-Sisya on Gerety Awards 2025 SA jury insight panel

2 May 2025

#WeeklyWineWrap: Markets shift, low/no grows and digital alcohol sales surge

Food & Wine

#WeeklyWineWrap: Markets shift, low/no grows and digital alcohol sales surge

Anna-Bet Stemmet 10 Apr 2025

What Trump’s new tariffs could mean for South African wine exports

Viticulture & Oenology

What Trump’s new tariffs could mean for South African wine exports

Anna-Bet Stemmet 4 Apr 2025

#WeeklyWineWrap: Ancient vines, AI wine and climate clues from Burgundy

Food & Wine

#WeeklyWineWrap: Ancient vines, AI wine and climate clues from Burgundy

Anna-Bet Stemmet 3 Apr 2025

Storyteller, creative leader, and confessed word nerd Melusi Tshabalala has joined the VML team as ECD (Image supplied)

Advertising

New VML ECD: Melusi Tshabalala - “More solutions. Not just ads."

2 Apr 2025

Ster-Kinekor, as the official representative to Cannes Lions, is proud to announce HeinekenÒ as the official sponsor of the Cannes Young Lions Competition for South Africa (Image supplied)

Cannes Lions

#Cannes2025: Heineken official sponsor of the Ster-Kinekor Cannes Young Lions Competition SA

27 Mar 2025

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Advertising

Publicis Groupe Africa CEO, Koo Govender, appointed as judge for prestigious Gerety Awards

Issued by Publicis Groupe Africa 3 Mar 2025

#OrchidsandOnions: "Istanbul is the new cool" – A look at GoTürkiye’s latest campaign

#OrchidsandOnions

#OrchidsandOnions: "Istanbul is the new cool" – A look at GoTürkiye’s latest campaign

Brendan Seery 25 Feb 2025

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Advertising

Veralab and Dentsu Creative Italy celebrate imperfections with 'Perfectly Imperfect'

Issued by Dentsu 25 Feb 2025

Joe Public Durban shows growth through the power of creativity in the 2024 Loeries rankings

Advertising

Joe Public Durban shows growth through the power of creativity in the 2024 Loeries rankings

Issued by Joe Public 21 Feb 2025

Image source: jcomp from

Remuneration & Payroll

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

Four leaders from Africa ar eon the 2025 Gerety MEA jury. (L to r): Nnenna Onyewuchi, Koo Govender, Linda Kachingwe-Sisya,Nnenna Onyewuchi,Jeanine Gomes. (Source: © Bizcommunity, Image by Ruth Cooper)

Advertising

4 creative and marketing leaders from Africa in Gerety 2025 MEA jury

4 Feb 2025

Dentsu Kenya: Celebrating excellence and embracing a bold new era

Advertising

Dentsu Kenya: Celebrating excellence and embracing a bold new era

Issued by Dentsu 11 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Advertising

#BehindtheCampaign: LegalWise balances legacy with future promise

4 Dec 2024

The African continent has five jury members represented on the Gerety Awards Grand Jury for 2025 - two from SA, and one each from Nigeria, Kenya and the Côte D'Ivoire (Image supplied)

Advertising

5 Gerety Awards Grand Jury members for 2025 from the African continent

3 Dec 2024

#BehindtheCampaign: Kia and OFYT drive the baby blues away in new ad

Advertising

#BehindtheCampaign: Kia and OFYT drive the baby blues away in new ad

14 Nov 2024

Teach your creatives to think: Unpopular opinion by a copywriter

Marketing

Teach your creatives to think: Unpopular opinion by a copywriter

Athi Sokutu, Issued by Wetpaint Advertising 7 Nov 2024

Source: Gallo Images

Loeries Creative Week

#Loeries: ‘Afrobeats didn’t get big until Nigerians stopped trying to sound American’

Lindsey Schutters 11 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

Deadlines have been announced. Source: Supplied.

Advertising

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

Branding

Inside Cell C’s bold new brand identity with Shift

10 Sep 2024

The young creatives will be coached by Ana Rocha. Source: Supplied.

Advertising

Young South African talents to join elite Creative LIAisons Academy in Las Vegas

5 Sep 2024

The series stars South African female personalities.

Women's Month

Worth in progress: All women McCann creative team launches L'Oréal Paris SA campaign

30 Aug 2024

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

Loeries Creative Week

The Loeries unveils diverse 2024 youth committee from Africa and the Middle East

27 Aug 2024

Branding

Fire your Raygun: How a challenger mindset can turn the tables and steal the spotlight

Gavin Whitfield 21 Aug 2024

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything

Advertising

#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Danette Breitenbach 8 Aug 2024

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Advertising

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Petra Mc Cardle, Issued by Wetpaint Advertising 7 Aug 2024

Source: © LIA Michelle Marais, senior copywriter at Dentsu Creative and a 2024 Cannes See It.Be It. recipient talks about being a female in the creative industry at the tip of Africa

Women's Month

#WomensMonth: Michelle Marais - Working in advertising takes guts; as a woman even more so

Danette Breitenbach 6 Aug 2024

Vuyo Dabula stars in the campaign. Source: Ogilvy.

Advertising

#BehindtheCampaign: Vuyo Dabula & Ogilvy SA come alive in action packed Sunbet ad

6 Aug 2024

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

Women's Month

#WomensMonth: VML SA's Ana Rocha - "Women need to take up and own their own space"

Danette Breitenbach 1 Aug 2024

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

IAB Bookmarks Awards

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Rimmel uncover – and displays – Beauty in Real Time

Advertising

Rimmel uncover – and displays – Beauty in Real Time

Issued by Publicis Groupe Africa 3 Jul 2024

AAA School of Advertising Open Day 5 and 6 July

Education

AAA School of Advertising Open Day 5 and 6 July

Issued by AAA School of Advertising 3 Jul 2024

$Yoshin Leonard is a copywriter at TBWA\Hunt\Lascaris Johannesburg. Source: Supplied.$

Youth Month

#YouthMonth: Yoshin Leonard - Young people's voice is a right

Danette Breitenbach 26 Jun 2024