Copywriter | Bizcommunity

Copywriter | Bizcommunity

News

VML Birdwatching at the Loeries | Vaseline Mntana ka Gogo: A nearly missed idea to a global sensation

Loeries Creative Week

VML Birdwatching at the Loeries | Vaseline Mntana ka Gogo: A nearly missed idea to a global sensation

9 hours

Remuneration & Payroll

The cost of great talent: Inside the 2026 Ad Talent Salary Survey

7 Oct 2026

Gun Free South Africa’s powerful portrait campaign ‘If I Grow Up’ hits home

Advertising

Gun Free South Africa’s powerful portrait campaign ‘If I Grow Up’ hits home

Issued by M+C Saatchi Abel 6 Oct 2026

Inside the Gerety Grand Jury | Winners 2026: Story-telling makes an impact

Advertising

Inside the Gerety Grand Jury | Winners 2026: Story-telling makes an impact

21 Sep 2026

#BehindtheCampaign | Hippo taps Dricus du Plessis to front new insurance campaign

Advertising

#BehindtheCampaign | Hippo taps Dricus du Plessis to front new insurance campaign

15 Sep 2026

#BehindtheCampaign | Virgin Active takes SA creativity global

Advertising

#BehindtheCampaign | Virgin Active takes SA creativity global

8 Sep 2026

#WomensMonth | Women shouldn't just adapt to AI. They should shape it

Women's Month

#WomensMonth | Women shouldn't just adapt to AI. They should shape it

Tanya Lilley, Issued by Brandtech+ 31 Aug 2026

Ogilvy South Africa opens applications for the 2027 Ogilvy Giants Graduate Programme

Education

Ogilvy South Africa opens applications for the 2027 Ogilvy Giants Graduate Programme

Issued by Ogilvy South Africa 28 Aug 2026

The Odd Number and Previdar celebrate 4 Bookmark Award wins

IAB Bookmarks Awards

The Odd Number and Previdar celebrate 4 Bookmark Award wins

Issued by The Odd Number 28 Aug 2026

Women shaping AI global creative work from South Africa

Women's Month

Women shaping AI global creative work from South Africa

Issued by Brandtech+ 25 Aug 2026

The All-New Toyota Rrav4 Ad campaign invites you to be part of the adventure (Image supplied)

Advertising

#BehindtheCampaign | Capturing the Rav4 brand heritage: Be part of the adventure

24 Aug 2026

#BehindtheCampaign | Deutsche Telekom pushes Gen Z to tune out online noise

Advertising

#BehindtheCampaign | Deutsche Telekom pushes Gen Z to tune out online noise

21 Aug 2026

2026 iPendoring Awards taps senior talent from Ogilvy to Joe Public

Pendoring

2026 iPendoring Awards taps senior talent from Ogilvy to Joe Public

20 Aug 2026

The IAB SA Front Row Industry Programme welcomes 15 delegates for 2026

Education

The IAB SA Front Row Industry Programme welcomes 15 delegates for 2026

18 Aug 2026

The Clio Awards rankings are out now. Source: Clio Awards.

Advertising

South African ad talent earns top spots in Clio Africa & ME rankings

Karabo Ledwaba 14 Aug 2026

Tough takes centre stage in the new Toyota Hilux campaign (Image supplied)

Advertising

#BehindtheCampaign | Toyota celebrates the different ways South Africans use the Hilux

6 Aug 2026

Four women from Digitas share their career stories and leadership lessons. L to r: Nomika Singh Govender - GM, Bonita Christie - BUD, Zakona Mlaba - digital copy lead and Chelsea-Summer Lodewyk - strategy director at Digitas (Image composite: Lesley Svenson @ Bizcommunity)

Women's Month

#WomensMonth | Every woman has a story: 4 leadership lessons

5 Aug 2026

From AI to health innovation - South Africa's Top Science Awards #ChooseUP researchers

Higher Education

From AI to health innovation - South Africa's Top Science Awards #ChooseUP researchers

Issued by University of Pretoria 30 Jul 2026

Springbok legend and head coach of the Toyota Cheetahs, Francois Steyn, tests the Toyota bZ4X in its It Just Got Real campaign (Image supplied)

Advertising

#BehindtheCampaign | It Just Got Real with a Springbok legend and Toyota SA's new bZ4X

30 Jul 2026

Pick n Pay is answering rugby's most enduring question with Eat Like a Champion – a new Springbok campaign, with dozens of Easter eggs celebrating rugby culture (Image supplied)

Advertising

#BehindtheCampaign | Pick n Pay’s Eat Like a Champion answers age old question

15 Jul 2026

Volunteers unpacking & sorting clothing at The Haven Night Shelter (Image supplied)

ESG

#BehindtheCampaign | The Street Store winter campaign that moved SA

1 Jul 2026

James Kumar who has polydactylism is the star of the campaign. Photographer: Paul Samuels.

Advertising

#BehindtheCampaign | Windhoek uses creator with unique hands to challenge AI “realness”

Karabo Ledwaba 30 Jun 2026

The latest TVC from Ford Everest:Lose Yourself, Find Yourself campaign will flight for the first time on 23 June across national TV and YouTube (Image supplied)

Advertising

#BehindtheCampaign | Preview of Ford Everest's TVC: Lose Yourself, Find Yourself

Danette Breitenbach 22 Jun 2026

Chicken Licken's 'Anything for a soul sister' does blockbuster action, Mzansi style

Advertising

Chicken Licken's 'Anything for a soul sister' does blockbuster action, Mzansi style

Issued by Joe Public 10 Jun 2026

(Image supplied)

The One Club for Creativity

One Club Creative Hall of Fame 2026 inductees named

9 Jun 2026

Advertising

#BehindtheCampaign | Ford’s new TVC: A tribute to the South African character

Danette Breitenbach 3 Jun 2026

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

Advertising

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

20 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Attraction remains advertising’s most powerful currency. David Edworthy gives insight into how brands position themselves in our imaginations long before we’re ever ready to buy. (Image supplied)

Advertising

What The Alchemist can teach us about advertising

David edworthy 8 May 2026

Fumani Khumalo (left) and Zinhle Mbatha (righht) are stepping into creative leadership roles at VML South Africa after being promoted to creative director positions.

Advertising

VML South Africa bolsters creative leadership team with two internal promotions

16 Apr 2026

Advertising

The Pitcher Awards 2026 unveils dynamic jury

14 Apr 2026

Liesl Lategan. Source: Supplied.

Cannes Lions

#CannesLions2026: Spitfire's Liesl Lategan selected for SIBI programme

13 Apr 2026

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

Advertising

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

Fort Hare seeks exceptional media, PR and communications talent for 2 new strategic posts

Marketing & Media

Fort Hare seeks exceptional media, PR and communications talent for 2 new strategic posts

Issued by University of Fort Hare 23 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

Advertising

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

Radio & Audio

The hills are alive with the sound of fuzzy logic

Gordon Muller, Issued by United Stations 17 Feb 2026

South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

Advertising

#BehindtheCampaign | Shop it like it’s hot: World’s first TV commercial filmed by pets, for pets

24 Feb 2026

Jarryd Terblanche is a conceptual copywriter at Special Effects Media looks at how narrative voice will cut through digital marketing’s content saturation in 2026 (Image supplied)

Digital

#BizTrends2026 | Special Effects Media’s Jarryd Terblanche: Narrative voice is becoming the differentiator

Jarryd Terblanche 11 Feb 2026

Meet the 2025 Portfolio Night All-Stars

The One Club for Creativity

Meet the 2025 Portfolio Night All-Stars

30 Jan 2026

Branding

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

Issued by The Up&Up Group 11 Dec 2025

To reach younger donors, the South African Guide Dog Association, together with VML, created AI pupfluencer, Maxx Reps (Image supplied)

Marketing

AI pupfluencer created to reach younger audience for Guide Dog Association

10 Dec 2025

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Advertising

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Issued by Publicis Groupe Africa 3 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

Advertising

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

1 Dec 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

Advertising

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

DEI

6 ME and Africa creatives named in Next Creative Leaders

6 Nov 2025

Joe Public's creatives in Young Guns 23 finals

The One Club for Creativity

Joe Public's creatives in Young Guns 23 finals

24 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

Loeries Creative Week

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025