User-generated content | Bizcommunity

User-generated content | Bizcommunity

News

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Marketing & Media

Ogilvy strikes multiple gold at Sabre Awards for social-first and culture-led creativity

Issued by Ogilvy South Africa 2 days

2026 Africa Elevate Scholarship recipients announced

Media

2026 Africa Elevate Scholarship recipients announced

29 May 2026

How marketers can drive awareness of the economic power of buying local

Marketing

How marketers can drive awareness of the economic power of buying local

Lloyd Lekgau, Issued by Matte BLK 27 May 2026

When billboards become love letters

OOH

When billboards become love letters

Issued by Tractor Outdoor 22 May 2026

Media

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox and Krysten Stein 20 May 2026

Africa Month

#AfricaMonth: The Case for Africanising AI in public relations

Phozisa Mkele 20 May 2026

BuzzFeed was once worth more than $1bn. Source: BuzzFeed

Media

Byron Allen takes 52% control of BuzzFeed, plans streaming pivot

13 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

How collectables are driving FMCG growth and consumer loyalty

Retail Marketing

How collectables are driving FMCG growth and consumer loyalty

Tebogo Makgoba 7 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

OOH

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

At the Davos Communications Summit, Paul Holmes, founder and CEO of PRovoke Media, cautioned about AI (Image supplied)

PR & Communications

Can trust be measured in an AI world?

Lebo Madiba 4 May 2026

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

Advertising

Warc Report | Netflix's ad expansion could double revenue by 2026

19 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Image source: DC Studio from

Trends

#BizTrends2026 | Bowmans' team: Regulatory developments in fintech, TMT sectors help steer Africa's investment future

Ashleigh Hale, Kate Beretta and John Paul Ongeso 5 Feb 2026

Understanding how AI models learn

Technology

Understanding how AI models learn

Issued by Domains.co.za 30 Jan 2026

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Marketing

#NewBizPressOffice: Meet Actorvate, influencer marketing and UGC experts

Issued by Actorvate 28 Jan 2026

Speaking at the World Economic Forum in Davos, Salesforce chief executive Marc Benioff has stated that he wants AI regulated before more people die (Image source: © Salesforce

Technology

Salesforce CEO calls for AI regulation following “suicide coaches” deaths

22 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Image credit: on Pexels

Trends

#BizTrends2026 | Jessica Gbedemah: Gen Z and the future of influence in an always-on world

Jessica Gbedemah 14 Jan 2026

TikTok’s new award at The One Show 2026

The One Club for Creativity

TikTok’s new award at The One Show 2026

13 Jan 2026

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

Social Media

January is an opportunity for brands: 11 social media marketing ideas

Keith Kakadia 7 Jan 2026

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Saatchi & Saatchi Middle East - © Ashley Vlotman - Gallo Images

Loeries Creative Week

#Loeries2025 Night 1 | All the winners

10 Oct 2025

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 1 Oct 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Image source: bpawesome –

Higher Education

Can academics use AI to write journal papers? What the guidelines say

Sumaya Laher 30 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

Travel

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

7 benefits of customer reviews and how to get more

CRM, CX, UX

7 benefits of customer reviews and how to get more

Issued by Domains.co.za 7 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025