Perfect pitch: Getting the brief right first

If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that communicates enough for an agency to put their heart into getting the job...

By Johanna McDowell 14 Dec 2018

2019 Content trends

Dale Ferreira from Sconetent shares his top content trends for 2019...

By Dale Ferreira 13 Dec 2018

Ryan McManus on orchestrating experiences for connected brands

There are a number of South African stars in the VML stable. Most notably, with Tony Granger set to retire, a senior level shake-up means Jason Xenopoulos is now North America CCO, and CEO of VMLY&R New York, with Ryan McManus taking on the reins as regional chief creative officer for VML SA. Here, McManus lets us in on how he's set to steer the group as we head into 2019...

By Leigh Andrews 7 Dec 2018

Turner reveals content plans for Africa 2018/19

Turner's Upfront reveals brand new look, slate, and local partnerships for its African markets...

19 Nov 2018

2019 D&AD Awards open for entries

The 2019 D&AD Awards are now open for entry, with eleven categories reimagined to highlight the best of the modern creative industries...

2 Nov 2018

Young Guns 16 winners announced

YG16 awards ceremony honours 30 winners originally from 12 countries as top creatives age 30 and under...

2 Nov 2018

The Loeries 2018 Official Rankings are out!

The Loeries has released its annual Official Rankings which provide a comprehensive overview of the performance across the advertising and brand communications industry throughout Africa and the Middle East...

1 Nov 2018

Brands can, and should, ensure that their ads don't appear on fake news sites

A brand's ad appearing on a fake news website can do massive damage to its reputation and, ultimately, its bottom line...

By Neil Pursey 26 Oct 2018

Ghana to host 5th AFRIMA

The 5th All Africa Music Awards (AFRIMA) will be hosted by Ghana in 2018 from 21-24 November 2018...

10 Oct 2018

The One Club, Diageo North partners to promote diversity, inclusion and gender equality

The One Club for Creativity and Diageo North America announced a partnership to recognise and promote diversity, inclusion and gender equality among young global creatives...

14 Sep 2018

In-app programmatic exchange for Africa launched

InMobi launches global in-app programmatic exchange in EMEA to provide premium mobile ad experiences...

12 Sep 2018

Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

Nike stirred up controversy on Monday when it unveiled its 'Just Do It: 30th anniversary' advertising campaign. It featured a variety of superstar American athletes including the polarising quarterback Colin Kaepernick...

By Keith Rathbone 6 Sep 2018

Winners announced for Warc Prize for Mena Strategy 2018

The 2018 Warc prize for Mena Strategy winners includes campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company...

4 Sep 2018

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