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Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

There is no such thing as market saturation

There is no such thing as market saturation, just first-base thinking, writes Bogosi Motshegwa...

By Bogosi Motshegwa 30 Jul 2019

5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

There's a need for more disruption in Africa's tech scene

The business opportunities that have changed the fortunes of the continent and how these businesses are impacting and transforming the quality of lives in Africa...

By Olukayode Kolawole 22 Jul 2019

The road to marketing redemption is paved in data

Presenting at the 6th episode of the IAB Series, recently appointed DQ&A commercial director, Roan Mackintosh, explored how to use technology to gain a competitive advantage...

By Roan Mackintosh 16 Jul 2019

Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

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