Marketing Opinion South Africa

Dear influencer,

  • Do you want to be a credible Influencer? Both to your audience and clients?
  • Do you want to be considered as media?
  • Do you want to be taken seriously?
Image credit: Debby Hudson on Unsplash.
Image credit: Debby Hudson on Unsplash.

Please heed my advice, from a public relations brand specialist, with almost 20 years’ experience:

  1. Use the spell check function, before sending emails – as media, this is crucial.
  2. Use capital letters, punctuation and good grammar – as media, again, this is essential.
  3. Create a signature on your computer and phone, which include your contact details – so it is on hand, on every email.
  4. Email first. Be patient for a response. Only use WhatsApp as a form of communication once a relationship is established.
  5. Don’t be afraid to call.
  6. Include your latest stats and insights, which city you are from and social media handles or URL links.
  7. Endeavour to behave like a professional business-person, in all your interactions.

On behalf of publicity companies, please be patient – we will respond to you by email.

Speaking personally, the only reason I reply to those who don’t follow these basic business guidelines is because I want to be professional; taken seriously; and have influence with my clients and their decision-making.

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#influencerfail #doitright #influencer

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We all start somewhere, and I am excited to see new entrepreneurs entering the business world. I hope that this letter and feedback will help you sharpen your business tools, and propel you to greater success in your career.

About Jodi Lynn Karpes

Managing Director at GreenQueen Communications. Enthusiastic, relationship-centric, theatrical.
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